Nokia

1. Introduction :
1.1   Name of the Industry : Electronics Durable
1.2   Main emphasis on Mobile Phones Industry
1.3   History of Mobile Phones industry
1.4   Mobile Phones market in India & leading company’s operating in India.
In last decade Indian mobile phone industry has witnessed a dramatic growth. Cheap mobile handsets, affordable airtime rates, low initial cost and affordable monthly rentals made it easy for anybody to go mobile. As per latest statistics India has around 140 million mobile subscribers.
Mobile Phone Technologies
Mobile phone operators are using mainly two basic technologies in India, GSM and CDMA. GSM stands for Global System for Mobile Communications and it is the most widely used mobile technology in the world with 2 billion subscribers in 212 countries. Code division multiple access or CDMA is another mobile technology used in India.
India has around 1 billion GSM users as per Cellular Operators Association of India’s (COAI) latest statistics and 39 million CDMA users as per Association of Unified Telecom Service Providers of India’s (AUSPI) statistics. Totally India has around 1.4 billion mobile phone subscribers at the end of 2006.

Cellular Network Providers
Bharati Airtel is the leader with 30 million subscribers followed by Reliance with 28 million users. Hutch, BSNL, Tata Indicom, Idea, Aircel, MTNL and Spice are the other players. GSM segments leads by Airtel and CDMA by Reliance communications.
Mobile Handsets
In India mobile handset market is flooded with local and branded handsets from different companies. Major players are Nokia, Samsung, Sony Ericsson, LG and Motorola.
Mobile Handset Features
Handset Manufacturers are coming up with extra features to attract users like FM radio, speaker phone, mp3 player, high quality camera with flash, GPRS, mms, java, games, WAP, calculator, organizers, Indian ring tones, pen drive, blue tooth etc
Mobile Operator Services and Facilities
Cellular operators also... [continues]

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