Nokia’s Technology Strategy and Corporate Strategy

Topics: Nokia mobile phones, Nokia, Smartphones Pages: 3 (776 words) Published: November 3, 2012
Nokia’s Technology Strategy
As you all know, Nokia was the world's largest vendor of mobile phones from 1998 to now. One of the reasons this company success is because of the technology strategy. Nokia’s use of technology is a key contributor to the company’s overall business goals. The right technology strategy provides revenue through differentiation, brings cost advantage and a favourable supply environment. It gives access to the right technologies at the right time and also helps shape the future competitive landscape and encourages innovation through openness to benefit consumers. Nokia aims for technology leadership in all device categories developing the most rewarding consumer experiences that allow people to connect to what matters to them. Success in technology also plays a significant role in enhancing brand reputation. Example the Nokia N95, the company’s latest Nokia Nseries flagship product is a recent example of how technology leadership builds it value. A major focus of Nokia’s technology strategy is to give their customers choice and simplicity and that is keys to delivering the best user experiences. The company strives for an open technology approach that will encourage and support innovation in the industry, enable fast adoption of new technologies and advance healthy competition.

It is very important to make the right technology choices. Nokia’s guiding principle is whether people will use the technology in their everyday lives to connect and share with others. Technologies must to be easy to use, seamless, interconnected and easily integrated. To ensure that new technologies meet people’s needs, Nokia conducts consumer research and studies the ways in which people interact with mobile devices and use technology. This ‘very human approach to technology’ enables Nokia to bring new products and services to market at the right time and in the right way.

The choice of the technologies Nokia offers is strongly rooted in this understanding...
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