No Vain No Gain, the Concept of Metrosexuality

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NO VAIN - NO GAIN: The Concept of Metrosexuality
by: jorelle frank robles

Mammals are animals that have hair, are warm-blooded, and nourish their young with milk. Some modern-day mammals include People, Humans. Like the other forms of mammals and animals, humans are perceived as the most intelligent form of animal, they groom themselves to attract a mate. But the evolution of technology has influenced humans to take beautification in order to attract other people into a higher level.

Modern men specifically males, take gender roles to new levels with the trend. In accordance to male’s constant and continuous physical evolution. Creating “male vanity” as a new trend on the lifestyle of contemporary males, the term “Metrosexual” was coined. The term originated in an article by Mark Simpson “Here come the mirror men” published on November 15, 1994 Factors like Globalization, Existence of Modern technology, new expression of capitalism and Western ideas of masculinity have all contributed into making the term and lifestyle called “Metrosexuality” a part of the mainstream stylish living in the society.

Since then the term has become popular among vain males that the term “Metrosexual Manliness” was created wherein Metrosexuality is a term defining the difference between Heterosexual “Vain” Males to those of the stylish males coming from the sector of the minority gender.

The Subsistence of Beauty Centers Enhancing and beautifying the aesthetical characteristics of an individual is traditionally a female concern. But as technology evolves in parallel to the evolution of the lifestyle of the public, there have been a plodding emergence of a new male prototype in the society. The idea of masculinity has slowly changed and the idea of men being vain has slowly been accepted by the society. With the prevalence of metrosexuality, males opt to find ways on beautifying more themselves.

To follow this new trend, the business sectors in the society have founded...
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