Introduction and problem statement
The environmental consciousness of the public and consumer has been increasing due to emergence of campaigns through media and public education during the century. The green concept is embraced by a lot of organizations and rabid environmentalists. Green product such as product without hazardous materials, energy saving components or recyclable items is very common in the society. There are also individuals who give priority to green product which bears eco-labels during their purchase. One of the more well known “green” consumer products is Body Shop who claims their products to be non-animal tested with recycling/refillable policies. In order to be compatible in this business world, a lot of company has succumbed to practice green concept due to customer pressure and government regulation. Thus in this case, government becomes a power stakeholder which enforces the company to practice green concept through "no plastic bag day" . No plastic bag day was first started at the state of Penang on 1 July 2009 every Monday, before it was extended to Tuesdays and Wednesdays as well from Jan 2. To promote the “No Plastic Bag Day” ruling, the state distributed 500,000 brochures to create public awareness besides erecting educational billboards. This noble cause was then being followed by other states in Malaysia.
As this campagign is becoming a viral in malaysia,we need to find out the how this campaign will affect the busineses..We would like to figure out why certain businesses chose to adopt the implementation with open arms even though it might not gives any incremental impact on company's profitability.as we all know businesess play importatnt role in maintaining their reuptation and to achive good corporate social responsibility.
Our research question will therefore be,
What is the effect of no palstic bag day campaign towards businesses sales,reputation and corporate social responsibillities?
There are objectives listed as guidance for this research.From the businesses perspectives,we would like to achive the following : 1. To study the level of cooperation of business towards the campaign 2. To investigate to effect of the campaign towards sales
3. To found out the effect of campaign towards businesses reputation and it's corporate social responsibilities.
PURPOSE significance of study
Plastic bags can be a nuisance in the society. It can cause wastage problem as most plastic bag is not bio-degradable if buried. It may releases unhealthy gases when burned. It may cause hygiene problem on the street which at the end causes diseases. Even though the Malaysian government has now trying to raise awareness on this issue, plastic bags are still widely used. This is where we can see the level of cooperation that business gave towards the campaign that being implemented widely. In this study, plastic bags which are the main issue will be studied as there is no previous study on this area at all. In order to get to the catalyst of the issue, the perception of the manager or supervisor who are responsible is being ask to understand the business opinion on the issue. This research will investigate whether the effect of "no plastic bag day campaign towards the sales of every business who complied with it. Whether by implementing the campaign the income of the business will be decreased or not. In hoped that this will bring more understanding on this matter. However, it should be noted that a perception does not translate into practice. Therefore, business practice will be examined in order to understand the actual action of the business in aforementioned perspectives as well. With this research, the more important effect can be identified so that action can be planned to overcome the factors which restrict the business from practicing the appropriate endeavor in plastic bag issue so that plastic usage can be reduced. This research will hopefully help to understand the effect of...
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