Topics: Communication, Message, Graphic communication Pages: 6 (1551 words) Published: February 28, 2013
1// What is Communication? Discuss the importance of it.

Communication The word communication probably is derived from the Latin word ‘communis’ which means common some people think that the word communication has been originated from the French word ‘communing’ which means the act of communication. It also means sharing of information and intelligence. According to E. Jaquer-“Communication is the sum total of directly and indirectly consciously and unconsciously transmitted of feelings, attitudes and wishes.” According to Murphy and Peck-“Communication is the two way process of exchanging ideas or information between human beings.” From the above discussion, communication is the way of exchanging and transmitting data, information opinions, facts, etc. to create meaningful picture among the parties involved in communication.

Importance of Communication Modern civilization completely depends on improved communication. Communication is important in personal life, organizational life, state life, even in social life. But it is specially important in the field of business, trade and industry. Business communication is so important in business, business want and need people with good communication skills. Evidence of the importance of communication in business is found in numerous surveys of executives, recruits, and academicians. Without exception, these surveys have found that communication ranks at or near the top of the business skills needed to success. Typical of these surveys is one by Robert Half International of the 1000 largest employers in the United States. According to 96 percent of the executives surveyed, today’s employees must have good communication skills to advance professionally. Importance of communication in business is discussed below(i) Exchange of Information- Communication helps in exchanging information or ideas. For the achievement of any objective exchange of information or idea is important. Help in preparing plans- Communication helps in preparing plans. In preparing any plan some information’s are required. Communication supplies those information’s and helps in making effective plans.


1|Page Prepared by SHAWON


Effective Direction- The entire work of direction involved with communication. Without using communicational devices superiors cannot issue orders or instructions to their subordinates. Coordination- Communication helps in coordinating the activities of various work groups or departments. Cooperation also becomes impossible, because people cannot communicate their needs and feelings to others. Better performance and job satisfaction- When communication is effective it tends to encourage better performance and job satisfaction. People understand their job better and feel more involved in them. It increases efficiency- Communication helps to increase the efficiency of the business organization. When communication is effective, employees get all information’s and can perform well. It increases their sense of responsibility. Development of relations- Effective communication plays a vital role in improving the relationship between labour and management. Frequent mutual transfer of information’s remove misunderstanding and creates a cordial atmosphere in the organization. Publicity of goods- Large companies give special emphasis on advertisement and publicity of goods for the purpose of creating and maintaining markets. Solving problems- Communication helps in solving organizational problems. It tends to increase better understanding among the employees, which reduces grievances and removes misunderstanding and conflict. International relation- No country in the present world is self sufficient. Every country is dependent on others for many reasons. Here, communication plays a very vital role. It plays important role in developing international relations.








Each and every business needs good communicators....
Continue Reading

Please join StudyMode to read the full document

Become a StudyMode Member

Sign Up - It's Free