Nissan USA
NISSAN USA
Viewpoint Marvin Runyun – President
Time Context Second Quarter of 1983
I. Problem Statement
How to effectively manage new employees at the Nissan Smyrna plant?
II. Statement of the Objective
To adapt US and Japanese corporate cultures at the Nissan Smyrna plant within 6 months
III. Areas of Consideration
Strengths
a. Latest Japanese management techniques and technology for producing vehicles
b. Key positions and first line production supervisors are being filled by workers from Tennessee through an agreement with the State
c. Hired experienced and native Tennesseans that will be have specialized training in Japan for 2 to 4 months
d. Participative management or harmonious relationship between management and labor
e. Maximize human resources by implementing job enlargement and enrichment.
Weaknesses
a. Japanese economy is worst advertisement for free trade
b. The company’s top management is aged between 50 – 65 years old
c. Cultural difference in work attitudes are predominant
d. Language barrier
Opportunities
a. Employee screening by Tennessee Department of Employment
b. Maximize human resources of Nissan USA (job enlargement and job enrichment)
Threats
a. Use of robots that will replace human workers
b. Temporary or sub-contract workers are opposed by US Unions (UAW)
IV. Alternative Courses of Action
ACA1: To unionized the new employees thru UAW
ACA2: To implement employee empowerment thru trainings and decision making participation
ACA3: To establish strong reward system for workers
V. Analysis
ACA1: To unionized the employees thru UAW
Advantages:
1. Promotes job security and decreases job attrition rate
2. As Americans tend to be individualistic, management could convey messages thru union organizations
3. Induce harmonious relationship between management and workers
4. Labor cost can be fixed for quite sometime, thus management coud properly plan its cost
Disadvantages:
1. If
Viewpoint Marvin Runyun – President
Time Context Second Quarter of 1983
I. Problem Statement
How to effectively manage new employees at the Nissan Smyrna plant?
II. Statement of the Objective
To adapt US and Japanese corporate cultures at the Nissan Smyrna plant within 6 months
III. Areas of Consideration
Strengths
a. Latest Japanese management techniques and technology for producing vehicles
b. Key positions and first line production supervisors are being filled by workers from Tennessee through an agreement with the State
c. Hired experienced and native Tennesseans that will be have specialized training in Japan for 2 to 4 months
d. Participative management or harmonious relationship between management and labor
e. Maximize human resources by implementing job enlargement and enrichment.
Weaknesses
a. Japanese economy is worst advertisement for free trade
b. The company’s top management is aged between 50 – 65 years old
c. Cultural difference in work attitudes are predominant
d. Language barrier
Opportunities
a. Employee screening by Tennessee Department of Employment
b. Maximize human resources of Nissan USA (job enlargement and job enrichment)
Threats
a. Use of robots that will replace human workers
b. Temporary or sub-contract workers are opposed by US Unions (UAW)
IV. Alternative Courses of Action
ACA1: To unionized the new employees thru UAW
ACA2: To implement employee empowerment thru trainings and decision making participation
ACA3: To establish strong reward system for workers
V. Analysis
ACA1: To unionized the employees thru UAW
Advantages:
1. Promotes job security and decreases job attrition rate
2. As Americans tend to be individualistic, management could convey messages thru union organizations
3. Induce harmonious relationship between management and workers
4. Labor cost can be fixed for quite sometime, thus management coud properly plan its cost
Disadvantages:
1. If