Nissan Market Entry Evaluation in India

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  • Topic: Nissan vehicles, Tamil Nadu, 2000s automobiles
  • Pages : 2 (267 words )
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  • Published : December 8, 2012
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Nissan Market entry evaluation in India

Time-line
Feb 22 ‘08: Renault- Nissan Alliance announced its market entry & signed MOU with Tamil Nadu Govt. for manufacturing facility May 24 ‘10: Nissan Micra first locally made car in India. Hover Auto India appointed as distribution partner for Sales, marketing and dealer management

Mar 27 ‘99: Renault- Nissan Alliance formed

Geographies covered: Renault- Nissan Alliance achieved 8mn sales in FY 11 in nearly 200 countries

Mar 17 ‘10: Renault- Nissan manufacturing facility built in record 21 months with a capacity of 400,000 units

Aug ‘12: 72 dealers across India till date and aims for 150 dealers by 2013

Source :Company reports

Product-line
Jan ‘10: Nissan 370Z revealed Sep ‘11: Nissan Sunny launched; Mid sized sedan INR 5.8 lacs – 7.7 Lacs Mar ‘12: Nissan confirmed the launch of its Datsun brand in India by mid ‘14 Plans low cost car 2-4 Lacs

Sep ‘09: High end cars imported from Japan Nissan Teana INR 21-25 lacs and Nissan X-Trail INR 20-25 lacs

July ‘10: Nissan Micra successfully launched first India built car Mass market car INR 4.3 lacs – 6.5 lacs

Sep ‘12: Nissan to launch Evalia ; 7-seater family car built for the indian market

Source :Company reports and press releases

Soaring sales
40,000 30,000 20,000 10,000 FY 11 12 FY
-Nissan Sunny launched in Sep ’11 hence bifurcation N.M.. -72 dealers across India till date and aims for 150 dealers by 2013

Sales

July'12 Sales = 3,481 units
Micra Sunny X-Trail, Teana & 370Z

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