Nintendo Marketing Strategy

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1.Why is Nintendo's market share less than the competitors' even though Nintendo entered the video game market before than the others? Nintendo has a rapid expansion of the brand in the late 1980s and early 1990s, when Nintendo enjoyed a near monopoly in console gaming worldwide. But in the mid-1990’s Sony with its play station and Microsoft with Xbox are introduced. Nintendo then made a number of serious errors that saw its market share drop off sharply against competitors. And also Sony has lots of products as reliable brand in addition to this Nintendo has easy and unrealistic games. Over the years Nintendo was slowly losing its influence over the video game market, with each passing home console their market share lowered. It seemed like they would never regain the former glory they once had. Then Nintendo announced the Wii, everything changed and Nintendo is taking up its once-dominant global market share once again. 2.Nintendo entered seventh generation market with Wii after than the competitors. What are the advantages and disadvantages of this situation? Advantages:

Nintendo developed products which satisfy customer needs exactly by observing market and completing lacks of competitors’ products. Disadvantages:
Sony and Microsoft are known by the customers firstly with seventh generation games and also customers prefer to buy these products once which are very expensive. Therefore entering seventh generation market lately is a big disadvantage for Nintendo.

3. Nintendo focused on only 'game consoles market' although Sony and Microsoft are efficient in lots of areas. Do you think it is an advantage for Nintendo? We think it is an advantage for Nintendo. When we research the current corporated companies’ strategies, these companies usually choose to specialize in one field which includes similar products. And also they adopt to create a new product, develop exist products and become a leader with removing their weaknesses. Nintendo implements these...
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