Nintendo Marketing Plan

Only available on StudyMode
  • Download(s) : 40
  • Published : May 7, 2013
Open Document
Text Preview
Nintendo.Inc,Ltd
2011 Marketing
Nintendo Wii

Table of content

Executive Summary ............................................................................................................................ 2 Current Marketing Situation ............................................................................................................... 3 Financial oveview.................................................................................................................................3 Market description................................................................................................................................4 Product review......................................................................................................................................4 SWOT Analysis .................................................................................................................................. 7 Objectives and issues...........................................................................................................................8 Marketing Strategy ..............................................................................................................................9 Action Programs ............................................................................................................................... 10 Budgets ............................................................................................................................................. 11 Controls............................................................................................................................................. 11 Bibliography ..................................................................................................................................... 12

Executive summary
Nintendo's current video game console, the Wii, is available to North America on November 19, 2006. To date, it is the most interactive and family oriented system on the market. The Wii is entering his fifth lifecycle year and the first without being the leader on the video games console market. The Wii's sales drop last year, overwhelmed by Xbox 360 since last july. With a larger and more versatile product offering, we are prepared to strenghtening our position on familly games and try to reconquer hardcore gamers, in what might be the most difficult year in terms of sales.

In 2011, marketing strategies will emphazise our culture to strenghten Nintendo's image in the mind of consumers. We have to focus on our position of innovative and revolutionary video game console that brings the most fun and excitement with exceptional gaming experiences. We will more target hardcore gamers,but the primary target will stay casual gamers and families. We hope to secure our position in this market segment before extending our marketing resources to other market segments.The marketing mix strategies will support our positioning strategy and focus on differentiating the Nintendo's brand through product differentiation and value, as the one and only video game company.

The primary objectives are to sell more than 20 million consoles during to coming year and to sell more than 200 million sofwares, which is realistic, but certainly difficult to reach.

Current marketing situation
Nintendo Co.,Ltd is a multinatinal corporation based in Kyto, Japan. Fusajiro Yamauchi founded Nintendo september 23, 1889. Nintendo develops, manufactures and sales home-use game hardware as well as softwares, becoming the most influencialin the industry and Japan's third most valuable listed company. As of october, 2010, Nintendo has sold over 565 million console units and 3.4 billion software units.The exceptional technological capabilities of Nintendo's consoles continue to provide game developers a platform to create better games easily and to bring...
tracking img