Use the following information to help you prepare for analyzing Case #11.
1. It is highly recommended that you watch the video that is available on the Online Learning Center (textbook home page) for Case #11. See Case Video Overview (below). You will need to buy the premium access to be able to see the videos. You may pool your resources and only one member of your team buy the access and share the UN and PW!
2. Read Chapters 3 BEFORE attempting the case info. (See Chapter References below).
3. Download the questions from the Online Learning Center for the case. Use these to guide your analysis. Do NOT directly “answer the questions” in your paper or presentation, but both should demonstrate that you know the answers and have conducted the analysis suggested.
4. Use the following specific analysis tools to help you analyze both companies and the other companies who compete in the industry: (Also note the analytical tools in Chapter 3.)
* Make a list of these and weave the information into your paper and presentation. Be sure to use the terminology in the chapters to demonstrate that you understand it and can apply it to this case.
* Focus on industry analysis and SWOT for each for each of the 3 competitors (MS, Sony, and Nintendo). There are a LOT of analysis tools required for this one. You may want to include an appendix that lists the major ones.
* Make concrete recommendations for Microsoft as described in the scenario below.
Keep in mind that your final paper and PowerPoint presentation in class will NOT address every analysis tool that you completed. Use the following scenario for the paper and presentation.
You have recently been hired by Microsoft’s Entertainment and Devices Division as an analyst and have been assigned to its Xbox 360 strategy group. During your first meeting with the strategy group, the team leader asked that you... [continues]
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