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Video Game Console and Nintendo

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Video Game Console and Nintendo
Product planning

Wii Player of Nintendo

1. Company Analysis:

Nintendo released a kind of video game player that is played at home called Wii in 2006, but it has been available in 7th December 2007 in market. Nintendo has founded by Fusajiro Yamauchi on in September 1889 in Kyoto, Japan. Nintendo has 21 subsidiaries and 8 affiliates and also a common deponent in Video games industry. Its brand was established for the family entertainment. Nintendo’s history is a company for video games and toys with the reason for serve entertainment for every household. After two years established Nintendo changed into American Inc. with USA market and then Nintendo has globalized successfully in Canada, German, Franc, UK and Korea. Wii is a kind of party game for two people, but can also for single, with a controller machine is put next to the screen. Player can use body touch instead of remote controller. As a seventh-generation smart invention, Wii has to compete to Sony Play Station 3 and Microsoft Xbox 360. Since Wii has introduced, it become popular in entertainment and applications. Wii has a strong market and most of its consumers are middle class, especially in 2008. Although there are some complains about the speed of system and functions but Wii still develop in recent years. To maintain the competitive advance, Nintendo have to look forward the influence to the customers of Sony and Microsoft and understand what consumer needs and wants to improve the product and continue to develop innovation.

As same as another product, Wii player also has strengths and weaknesses. Every product cannot be 100% perfect and weaknesses will be improved after customers used.

* Strengths: | * Motion control * Price, lower cost than another deponents * Variety of game titles * Wii channels (Netflix, Hula Plus, News, Forecast and Photo) * Accessories * Nintendo brand for a long time * Simplified and Social gameplay * More function * Not only for


References: 1. “Annual Report 2008”, Nintendo, viewed 6th April, 13 http://www.nintendo.co.jp/ir/pdf/2008 2. “Consumer Lifestyles in the United States.” Euromonitor International, 1st January, 2010, viewed 6th April, 13 http://www.portal.euromonitor.com/Portal/Magazines/Topic.aspx 3. “Nintendo Corporate.” 2007, Nintendo of American Inc., 12th February, 2008, viewed 6th April, 13 http://www.nintendo.com/corp 4. Molina, B.(2001) Sony drops price of PlayStation portable to $130, USA Today, viewed 1st, April, 13 http://content.usatoday.com/communities/gamehunters/post/2011/02/sony-drops-price-of- playstation-portable-to-130/ 5. Buerk, R. (2011). Nintendo bets on 3D gaming amid slumping profits, BBC News, viewed 3rd April, 13 http://www.bbc.co.uk/news/business-12593712 6. Business Insider, Eric Krangel, 21st February, 2009. Sony Bleeding HDTV Market Share, viewed 9th April, 13 http://au.businessinsider.com/sony-bleeding-hdtv-market-share-2009-2
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