Topic: Ninendo’s Disruptive Strategy:
Implication for the Video Game Industry
The video game industry has a history of over 40 years since 1970s. Over these years, the industry has undergone giant revolution in terms of competition and technology as described below.
In the earliest day, major industry players of video game were Atari (from US) and Namco (from Japan).They introduced video game in the form of arcade game in 1970s. In mid-1990s, the notable Japanese industry player Sony introduced PS, a video game which armed with superb graphic technologies. Such product captured wider range of audience and drove the industry to grow substantially. With the convergence of various technologies as illustrated below, video game markers realized the blooming opportunities arisen in video gaming sector. As such, Sony introduced PS2 in 2000, followed by the launching of Xbox by Microsoft in 2001. Along with the advancement of technology beyond 2000, video game makers (e.g. Sony and Microsoft) utilized various technologies, such as broadband, high-resolution graphics and unlimited storage space in hard drive to encompass their game consoles into the all-in-one gaming hubs for various entertainment purposes. In addition, along with users’ increasing demand on graphic’s resolution in the market, there existed a fierce competition for the resolution of video game (e.g. blue-ray graphic introduced by Sony vs. HD-DVD graphic introduced by Toshiba).
In the earliest day, video game was introduced in the form of arcade game in 1970s. Along with the introduction of home console, video game made its way into household. In 1980s and 1990s, despite the market was impacted by the increasing popularity of personal computer, video game still achieved steady grow. In 2000s, video game was converged with the technologies of visual, audio as well as telecommunication and media, thereof enable... [continues]
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