Nike, Inc. is the biggest producer of athletic apparel and footwear global by sales. Headquartered in One Bowerman Drive, Beaverton, USA, the company sells products through 346 retail outlets across and 343 stores outside the US with famous brands such as Nike, Converse and Umbro over 170 countries. It is employing 34,400 workers and has been being competed strongly by Adidas and Puma (Nike company website, 2010). ok For the last five years, Nike’s revenue increased steadily except 2010 ($19,014m, ), a decrease of 0.8% as compared to 2009) (ibid). By region, North America accounted for 36% of sales, followed by Western Europe (19%), Greater China (9.4%), Central and Eastern Europe (4.85%) and Japan (3.54%) (Quotemedia website, 2010). ok In 2010, Nike’s net profit was $1,906.7 million in FY2010, an increase of 28.3% over 2009 (Datamonitor, 2010). The company occupied 17% of the worldwide footwear market share in 2010 and would be hoped to account for 21% of the global market in 2011 (Nasda website, 2010). ok
Bill Bowerman and Phil Knight established Nike as Blue Ribbon Sports in 1964. The company was then incorporated in 1967 and opened its first retail store in 1968. In the early 1970s, its first apparel product, Nike T-shirt, and the Nike line of footwear for athletes were alternately introduced to customers. The company also offered its first Nike basketball shoe that incorporated Nike Air cushioning technology in 1982 (Datamonitor, 2010). The 1990s saw Nike’s strong expansion by opening its first Nike Town store in Portland and European headquarter in Amsterdam in 1990. Especially, the acquisition Sports Specialties in 1993, the world's biggest marketer and distributor of licensed team logo headwear, was one of the important steps of Nike’s strategic development (ibid). In 2007, the company acquired a compromise with the Memphis-based Belz Enterprises to build a new one million square foot footwear distribution...