Those two running geeks are Bill Bowerman and Phil Knight. The long lived business partnership began in 1962 as Blue Ribbon Sports (BRS). Their first year sales were $8,000 and every year after proceeded to increase. In 1972 they changed their company name to Nike. The word Nike comes from the Greek winged goddess of victory. They have achieved victory over the past 30 years. Through those years Nike has remained focused on creating performance opportunities for everyone who would benefit and offered empowering messages for everyone who would listen. Nike has a great accomplishment of servicing human potential through sports.
Bill Bowerman was a legendary track and field coach at the University of Oregon. He was a teacher who showed athletes the secrets of achievement. From him Nike has derived their mission and through his eyes they see their future.
The Nike mission is "to bring innovation and inspiration to every athlete in the world. If you have a body, you are an athlete." As long as there are athletes, there will be Nike.
In achieving their mission Nike has a vision for their company. The Nike brand has three areas of focus in their vision of success for their company. The first one is to play a role in effecting positive, systemic change in working conditions within their industries. They believe that in order for market forces to have responsible competitiveness, consumers must be able to reward brands and suppliers using fact based information.
Their second vision is to create innovative and sustainable... [continues]
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(2005, 08). Nike- Huma Resources. StudyMode.com. Retrieved 08, 2005, from http://www.studymode.com/essays/Nike-Huma-Resources-63410.html
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