Nike Financial Analysis

Topics: Financial ratios, Financial ratio, Inventory Pages: 8 (3603 words) Published: April 14, 2013
Nike Mission Statement: To bring inspiration and innovation to every athlete in the world. Chief Executive Officer of Nike and His/Her Brief Background Nike has had three CEO’s in their company’s illustrious history. Phil Knight, the well-renowned CEO stepped down as but still remains a major part of the company as Chairman. After Knight was Oliver Perez, who was CEO just 2 years after resigning due to differences with Nike. As of 2006 Mark Parker has been the company’s CEO and under his direction the company continues to thrive. Parker was born in Poughkeepsie, New York and earned his bachelor's degree in political science at Penn State University in 1977. He joined Nike in 1979 as a footwear designer based in its R&D facility in Exeter, New Hampshire. Parker has held a variety of positions during his tenure at Nike. He became Division Vice President in charge of development in 1987, Corporate Vice President in 1989, General Manager in 1993, and Vice President of Global Footwear in 1998. Prior to becoming CEO, he served as co-president (with Charlie Denson) of the Nike brand beginning March 2001. Even though he has the title CEO, Parker continues to work in shoe design to better the innovations of Nike footwear. When Nike co-founder Bill Bowerman made this observation many years ago, he was defining how he viewed the endless possibilities for human potential in sports. He set the tone and direction for a young company created in 1972, called Nike, and today those same words inspire a new generation of Nike employees. Our goal is to carry on his legacy of innovative thinking, whether to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for our shareholders. It started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. They and the people they hired evolved and grew the company that became Nike from a U.S.-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world. Along the way, Nike has established a strong Brand Portfolio with several wholly-owned subsidiaries including Cole Haan, Converse Inc., Hurley International LLC, NIKE Golf, and Umbro Ltd. Our world headquarters is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to Nike, today we operate in more than 160 countries around the globe. Through our suppliers, shippers, retailers and other service providers, we directly or indirectly employ nearly one million people. That includes more than 35,000 Nike employees across six continents, each of whom makes their own contribution to fulfill our mission statement: to bring inspiration and innovation to every athlete* in the world. Source:

Who are Nike’s main competitors?
Ever since I can remember Nike has been a significant name in terms of sports apparel and accessories. More often than not when people go out and by shoes, whether it be in basketball, football, baseball, you name the sport; Nike is a lot of people’s first choice. The thing is Nike just keeps expanding and getting larger. With technology becoming increasingly significant, many textile companies are able to experiment endless opportunities to better enhance sportswear and other accessories. Here is a list of some major potential competitors to Nike in the textile company. 1. Adidas

2. Reebok
3. Under Armour
4. Puma
Source: When Did Nike Start Publically Trading?
Nike completed its IPO with the release of 2,377,000 shares of Class B common stock on December 2, 1980 and became a publicly traded company. Today our stock is issued in the New York Stock Exchange (NYSE) for publically traded common stock. Sources:...
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