Nike Defies Gravity

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Gravity Doesn’t Exist
I want to be like mike. If I buy his shoes, clothes, and tapes I could be the best basketball player to ever live. Advertisements usually give you the idea that you can have everything if you purchase certain products. The Nike ads featuring Michael “Air” Jordan advertisements are no different from this. The ad’s take advantage of today’s Photoshop technology and give you the picture that of Jordan, a popular icon from the NBA, and show him being a great athlete. They also use simple words to make Jordan look like he can defeat gravity by poking fun at Isaac Newton, and message they send says you can too defeat gravity if you wear Nike. When you look at this advertisement the first thing you might notice is that the picture is in black and white. They blacked out the background to put more focus on Jordan. The words are in white so they stick out the most, and the size of the words takes up most of the picture. The words are that big because that is what advertisers want you to focus on the most. To the left you will see Michael Jordan, but not in just any pose. He is in the air about to dunk, and looks like an amazing basketball player. He is also in black and white, and his jersey sticks out. His jersey is a well known jersey, but also parts of Jordan’s muscles are in white because of lighting. This lighting was done on purpose, and put there to show Jordan as a strong figure. The Nike logo is also in the picture. It is small, and in white. It’s placing is off center to the left. It may be the brand for the advertisement, but it isn’t what they want you to look at immediately. The actually words in the picture say, “Michael Jordan 1, Isaac Newton 0”, and this is just a joke. The joke still maintains its point because the picture is painted for you by saying Michael Jordan can defeat gravity. Isaac Newton discovered gravity. It’s obvious that Michael Jordan could dunk, and he could jump higher than most in the league at that point in...
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