Nike Bcg

Topics: Nike, Inc., Bill Bowerman, Athletic shoe Pages: 1 (430 words) Published: October 22, 2011
Nike was formed by $1000 and the handshake of 2 men. Those 2 men were Bill Bowerman, the University of Oregon track coach and Phil Knight, a University of Oregon accounting student and a middle-distance runner under Coach Bowerman. Bill brought jogging to America, and then built an unrivaled track and field program at that university. Bowerman taught his athletes to seek the competitive advantage everywhere - in their bodies, their gear and their passion. In 1962 Knight had this you're-crazy-it-will-never-work- or-someone-would-already-be-doing-it idea about bringing low-priced, high-tech athletic shoes from Japan to dislodge German domination of the U.S. athletic footwear industry. That same year Bowerman and Knight formed a partnership. The story has been told that they each kicked in $500, shook hands and started importing. Truth is, it was probably closer to $550 each. Pretty soon, shoes from Onitsuka Tiger started showing up on American feet, brought into the U.S. by some nobody company n Prefontaine, the first major track athlete to wear Nike product had significant influence on the design of Nike's running shoes. Two more key players helped propel the company's early growth: Jeff Johnson, a former track rival of Knight's at the University of Oregon, and Steve Prefontaine, also a University of Oregon runner and middle-distance running prodigy. This scenario was bound to pass by the wayside. Bauer also offers a full selection of products for street and roller hockey. Dress and casual footwear, apparel and accessories for men and women under the brand names Cole Haan, CH, Gseries by Cole Haan and Bragano are sold by the Company through its wholly owned subsidiary, Cole Haan Holdings, Inc. Nike apparel and accessories are designed to complement its athletic footwear products, feature the same trademarks and are sold through the same marketing and distribution channels. and plastic injected and metal products to other manufacturers through its wholly owned...
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