Nike Background

Only available on StudyMode
  • Download(s) : 716
  • Published : November 22, 2012
Open Document
Text Preview
Background information: Iconography Explanation
Nike Heritage
NIKE, pronounced NI-KEY, is the winged goddess of victory according to Greek mythology. He sat next to Zeus, king of the Olympian pantheon, in Olympus. A mystical presence, symbolizing victorious encounters, NIKE presided first battle in history. A Greek saying: "When we go to battle and win, we say it is NIKE." Synonymous with honored conquest, NIKE is the twentieth century footwear that lifts the world's greatest athletes to new levels of mastery and success. 'Swoosh' The NIKE embodies the spirit of the winged goddess who inspired the most courageous and chivalrous warriors at the dawn of civilization. (From Nike Consumer Affairs packet, 1996) The Swoosh

The Swoosh logo is a graphic design created by Caroline Davidson in 1971. Represents the wing of the Greek goddess Nike. Caroline Davidson was a student at Portland State University in advertising. She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company. Phil Knight Caroline asked to design a logo which could be placed on the side of a shoe. He handed the swoosh, gave $ 35.00. In the spring of 1972, the first shoe with the Nike logo was introduced ..... the rest is history! (De Nike Consumer Affairs packet, 1996) A Brief History of Nike

The Nike athletic machine began as a small set of distribution located in the trunk of Phil Knight's car. From these principles and not unfavorable, the brainchild of Knight became the athletic shoe company that would come to define many aspects of popular culture and myriad varieties of cool. Nike emanated from two sources: Bill Bowerman's struggle lighter, more durable racing shoes for his Oregon runners, and Knight's search for a way to earn a living without having to give up his love of athletics. Bowerman track coach at the University of Oregon where Phil Knight ran in 1959. Bowerman desire for better quality shoes clearly influenced Knight...
tracking img