Nike and Child Labour
Nike and child labour
Nike is a household name when it comes to sports apparel and equipment. It has worked hard to burnish its image, especially by garnering endorsements from big names in the sports world,such as Michael Jordan. But in 1996 its silver image began to tarnish. It knew it was in trouble when an article on child labour in Pakistan appeared in Life magazine with a picture of a 12-year-old boy sewing a Nike soccer ball in a factory, and activists started showing up in front of Nike outlets holding posters with the boy 's picture on it. Although child labour is illegal in Pakistan, the law is not enforced and child labour is widespread. The factory in question was not run by Nike, but by a subcontractor or supplier. Nonetheless,Nike was held responsible by many,especially in the US and Canada. One immediate result was a ,,Boycott Nike ' ' movement, which has continued to monitor and report on Nike 's actions. Nor was the report from Pakistan an isolated incident for Nike.Also in 1996, CBS 's 48 Hours reported on working conditions in Vietnam, featuring Nike and the abuses of workers who made some of Nike 's prosucts. Since 1996, Nike has been charged by critics with engaging in a variety of unethical employment practices in countries that exercise little or no control over the conditions of labour or whose governments are corrupt and can be bought off. For Nike had and continues to have a reputation for producing its products in less developed countries, known for the cheapest labour and the laxest law enforcement, including China, Viet Nam, Bangladesh and Indonesia. At Nike 's invitation, the Viet Nam Labour Watch conducted a six-month investigation and its report details discrepancies between what Nike told American customers and what the group itself uncovered. One significant item in the report is the statement that non-Nike shoe factories the group visited in Vietnam had better working conditions and paid haigher wages. In 1998 ,
Nike is a household name when it comes to sports apparel and equipment. It has worked hard to burnish its image, especially by garnering endorsements from big names in the sports world,such as Michael Jordan. But in 1996 its silver image began to tarnish. It knew it was in trouble when an article on child labour in Pakistan appeared in Life magazine with a picture of a 12-year-old boy sewing a Nike soccer ball in a factory, and activists started showing up in front of Nike outlets holding posters with the boy 's picture on it. Although child labour is illegal in Pakistan, the law is not enforced and child labour is widespread. The factory in question was not run by Nike, but by a subcontractor or supplier. Nonetheless,Nike was held responsible by many,especially in the US and Canada. One immediate result was a ,,Boycott Nike ' ' movement, which has continued to monitor and report on Nike 's actions. Nor was the report from Pakistan an isolated incident for Nike.Also in 1996, CBS 's 48 Hours reported on working conditions in Vietnam, featuring Nike and the abuses of workers who made some of Nike 's prosucts. Since 1996, Nike has been charged by critics with engaging in a variety of unethical employment practices in countries that exercise little or no control over the conditions of labour or whose governments are corrupt and can be bought off. For Nike had and continues to have a reputation for producing its products in less developed countries, known for the cheapest labour and the laxest law enforcement, including China, Viet Nam, Bangladesh and Indonesia. At Nike 's invitation, the Viet Nam Labour Watch conducted a six-month investigation and its report details discrepancies between what Nike told American customers and what the group itself uncovered. One significant item in the report is the statement that non-Nike shoe factories the group visited in Vietnam had better working conditions and paid haigher wages. In 1998 ,