On the other hand, Nike looks to the (weakness) of other competitors and study how remedy or avoid this weakness on their side. Nike is observing how the current position of Reebok, for example, in the apparel industry is not strong and go for so many segments, so company can't handle and control all of them as they may be and it can cause company to loss its market in long run as well as Nike getting understood that having company operation overseas may get potential risks.
One of the most important and most powerful tools that are served by the Nike ads and these ads are somewhat innovative, so the players taken from the objectives of the work of distinguished announcements such as David Beckham and Ronaldinho to deliver a clear message to the customers (I succeeded because am using Nike), To be buying that product is significantly. The company can also be an official sponsor of the team in the World Cup or Olympic Games, Nike logo to be known and more widespread
''Innovation opportunity'', by this thought, Nike came to examine how to produce overseas so that it will help the company to cut down its cost on labor, and generates more margins on its products. Therefore, Nike has three basic alternatives regarding labor practices in Asia. First, they may take full advantage of the lower labor standards presented to them in some nations by the global economy and governmental policies. Second, they can attempt to meet the demands of their critics. Third, they can seek to improve incrementally compensation and conditions of foreign workers. Certainly any labor compensation, conditions, or practices that are illegal under a particular nation’s laws cannot be morally justified in that nation. Such practices normally would be prohibited by an independent contractor’s agreement with its customer.... [continues]
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(2008, 11). Nike. StudyMode.com. Retrieved 11, 2008, from http://www.studymode.com/essays/Nike-183642.html
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