There is also, a tendency for Canadians to adopt a patronizing approach to business associates abroad. This attitude reflects a completely inept strategy toward conquering international markets. Take the case of BCI (Bell Canada International) in Brazil, Peter Legault a Toronto investment manager was responsible for many ventures in Brazil involving BCI. He had this to say about how BCI treated its associates: “… the BCI executives treated them like “sefs”. They immediately pissed off our partner through their arrogance. Their attitude was, ‘We’re going to tell you peons in Brazil how to run a cable company.’” (Mandel-Campbell 150)
Stereotyping and ignorance has also played a factor in many of Canada’s business failures. Omar Grine, a Brazilian working for one of BCI’s companies in Sao Paolo had this to say “They had no interpersonal skills, no cross-cultural references or sensitivity training. They treated people like they came from the bush, as if all Brazil had was soccer and samba.”... [continues]
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