Nike

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As the world’s leading athletic footwear, apparel and equipment company, NIKE, Inc. is dedicated to inspiring every athlete to reach peak performance. Nike co-founder Bill Bowerman saw endless possibilities for human potential embodied through sport. His philosophy still guides our mission today: “To bring inspiration and innovation to every athlete in the world.” (And if you have a body, you are an athlete.)

Through our commitment to innovation and design, we are continually challenging ourselves, and our customers, to reach that next level of achievement. We strive for: •Innovation to serve the athlete

Innovation to grow the company
Innovation to inspire the world

Nike, Inc. is an incorporated company that designs, develops and markets worldwide athletic footwear, apparel, equipment and accessories. Nike employs both traditional and non-traditional distribution channels in almost 200 countries with primary market regions in the United States, Europe, Asia Pacific, and the Americas. Nike has some 20,000 retailers worldwide including Nike factory stores, Nike stores, Nike Towns, Cole Haan stores, and Web sites which sell Nike's sports and leisure products. Nike accounts for 33% of the global market share in the athletic footwear industry. Nike, being an international organization, needs to focus on macro environmental factors. The external factor that affects brand/product Nike is political, economic, social and technology.

Over time, we’ve moved from viewing corporate responsibility as a necessity for managing risk to seeing it as an opportunity to create value for our business and innovate for a better world. As a company, we have defined a long-term vision of how we can integrate sustainability into everything we do. We think this is smart business, and we call it our “North Star.”

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EXECUTIVE SUMMARY

Nike is the market leader in the sports shoes and apparel. Since its founding in 1964, the company grew at a...
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