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Lord Ashcroft International Business School (LAIBS)

International Business

Department: International Business, Strategy and Economics

Module Code: MOD001055

Academic Year: 2012/13
Semester/Trimester: 1

Lord Ashcroft International Business School (LAIBS)

International Business

Department: International Business, Strategy and Economics

Module Code: MOD001055

Academic Year: 2012/13
Semester/Trimester: 1

Contents

1. Key Information2
2. Introduction to the Module2
3. Intended Learning Outcomes2
4. Outline Delivery3
4.1 Attendance Requirements3
5. Assessment4
6. How is My Work Marked?5
7. Assessment Criteria and Marking Standards8
8. Assessment Offences14
9. Learning Resources16
9.1. Library16
9.2. Other Resources17
10. Module Evaluation17

1. Key Information

Module title: International Business

Module Leader: Sandhya Sastry
LAB 313, Lord Ashcroft International Business School
East Road, Cambridge
CB1 1PT
Sandhya.sastry@anglia.ac.uk

Every module has a Module Definition Form (MDF), which is the officially validated record of the module. You can access the MDF for this module in three ways via:

* the Virtual Learning Environment (VLE)
* the My.Anglia Module Catalogue at www.anglia.ac.uk/modulecatalogue * Anglia Ruskin’s module search engine facility at www.anglia.ac.uk/modules

All modules delivered by Anglia Ruskin University at its main campuses in the UK and at Associate Colleges throughout the UK and overseas are governed by the Academic Regulations. You can view these at www.anglia.ac.uk/academicregs. A printed extract of the Academic Regulations, known as the Assessment Regulations, is available for every student from LAIBS Faculty Office.

In the unlikely event of any discrepancy between the Academic Regulations and any other publication, including this module guide, the Academic Regulations, as the definitive document, take precedence over all other publications and will be applied in all cases.

2. Introduction to the Module

Business takes place against an ever more complex interplay of social, cultural, technological, economic and political factors. Our world is interconnected at many different levels and events in one corner of the globe impact on another. This course presents the fundamental theory and practice of international business against this background.

The factors influencing the firm’s decision as to the degree of internationalisation and the methods adopted are considered, as is the theoretical and institutional framework within which international business must operate. External challenges to the international firm are examined, such as those in the economic, political, cultural, environmental, ethical and legal fields. Possible internal responses to these challenges are also considered, including strategic, human resources, marketing, accounting and logistical responses. A multi-disciplinary perspective for purposes of analysis will be adopted throughout, and extensive use will be made of up-to-date case study and applied materials.

3. Intended Learning Outcomes

In Anglia Ruskin University, modules are taught on the basis of intended learning outcomes. On successful completion of this particular module, students will be expected to be able to demonstrate they have met specific outcomes given below:

1. -------------------------------------------------
Identify some of the key patterns and trends in international business activity 2. -------------------------------------------------
Explain the theoretical underpinning of the globalisation process and be familiar with the institutional framework which supports it 3. -------------------------------------------------
Critically appraise some of the external influences on international business, such as the political, economic, cultural, ethical and...
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