Nicholas Shoes

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A Summer Internship Report
On
Identifying factors behind Low Sales of Nicholas/ Prozone Shoes in NCR at
Nicholas Shoes Pvt. Ltd., Noida

(17th May 2012 to 27th June 2012)
Submitted in Partial Fulfilment of the requirement
For the award of
MBA-IT – (2011-2013)
By
Abhshek Srivastava
Internal GuideExternal Project Guide
Mr. Utkarsh GoelMr. KuldeepKariyar
Lecturer(Director)
MBA-IT & MSCLISMr. HK Shegal
IIIT- Allahabad(Marketing Head)
Nicholas Shoes, Noida

Indian Institute of Information Technology, Allahabad 
DECLERATION/UNDERTAKING

I hereby declare that the project entitled “Identifying factors behind low sales of Nicholas/ Prozone Shoes in NCR” has been undertaken by me at Nicholas Shoes Pvt. Ltd., Noida for the duration of 6 weeks for the partial fulfillment of the requirement of the degree of MBA-IT.

1.The Content relating to the Company used in the report has been taken after due consent from Mr. Kuldeep Katiyar & Mr. Shegal, who are working in the capacity of Director & Marketing Head (respectively), located at Noida.

2. While the Computer resource, used in compiling the report comprises of Software’s that were MS-EXCEL 2010, MS WORD 2010, and Adobe Reader 10.1

3.Certain relevant information used for the study was taken from books are also cited in reference section of the report.

4.Whereas the work put in page 15 to page 36are my own work and the sole responsibility of claiming it to be my original work lies with me. No responsibility of the external or internal guide be made thereof. There is no competitive work available in academic domain /providers of items or services of proprietary domain.

Name: AbhishekSrivastava
Roll No.: IMB2011024
MBA-IT (2011-2013)

Date:
Signature:
CERTIFICATE

Date: ________

This is to certify that Mr. Abhishek Srivastava of Master of Business Administration (MBA) Batch 2011-2013 at the Indian Institute of Information Technology, Allahabad has successfully completed his Summer Internship during May 17, 2011to June 27, 2011.

He has undertaken the project on “Identifying factors behind low sales of Nicholas/ Prozone Shoes in NCR” at Nicholas Shoes Pvt. Ltd. The project on evaluation fulfills all the stated criteria and the student's analysis & findings are his original work to the best of my knowledge.

I hereby certify his work as excellent/good/satisfactory.

Internal Guide

(Mr. Utkarsh Goel)
Lecturer
MBA-IT & MS-CLIS
IIIT Allahabad

ACKNOWDGEMENT

The satiation and euphoria that accompany the successful completion of the project would be incomplete without the mention of the people who made it possible.

I would like to take the opportunity to thank and express my deep sense of gratitude to my corporate mentor Mr. Kuldeep Katiyar and my Internal guide Mr. Utkarsh Goel. I am greatly indebted to both of them for providing their valuable guidance at all stages of the study, their advice, constructive suggestions, positive and supportive attitude and continuous encouragement, without which it would have not been possible to complete the project.

I would also like to thank Mr. HK Shegal (Marketing Head) who in spite of busy schedule has co-operated with me continuously and indeed, his valuable contribution and guidance have been certainly indispensable for my project work.

I owe my wholehearted thanks and appreciation to the entire staff of the company for their cooperation and assistance during the course of my project. I hope that I can build upon the experience and knowledge that I have gained and make a valuable contribution towards this industry in coming future.

I also express my sincere thanks to Dr. Anurika Vaish, Head of the Department, MBA-IT & MSCLIS, to provide excellent opportunity and environment to be able to pull my Project through.

Abhishek Srivastava
IMB2011024
MBA-IT 3rdSem
EXECUTIVE SUMMARY

The project was...
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