.nhvhj

Only available on StudyMode
  • Download(s) : 120
  • Published : September 22, 2014
Open Document
Text Preview
The Electronic Library
Customer relationship management in electronic environment
Reza Jamali Asghar Moshabaki Hajar Aramoon Akbar Alimohammadi

Article information:

Downloaded by AIMST UNIVERSITY At 21:34 18 September 2014 (PT)

To cite this document:
Reza Jamali Asghar Moshabaki Hajar Aramoon Akbar Alimohammadi, (2013),"Customer relationship management in electronic environment", The Electronic Library, Vol. 31 Iss 1 pp. 119 - 130 Permanent link to this document:

http://dx.doi.org/10.1108/02640471311299173
Downloaded on: 18 September 2014, At: 21:34 (PT)
References: this document contains references to 18 other documents. To copy this document: permissions@emeraldinsight.com
The fulltext of this document has been downloaded 1698 times since 2013*

Users who downloaded this article also downloaded:
Hannu Saarijärvi, Heikki Karjaluoto, Hannu Kuusela, (2013),"Customer relationship management: the evolving role of customer data", Marketing Intelligence & Planning, Vol. 31 Iss 6 pp. 584-600 http:// dx.doi.org/10.1108/MIP-05-2012-0055

Injazz J. Chen, Karen Popovich, (2003),"Understanding customer relationship management (CRM): People, process and technology", Business Process Management Journal, Vol. 9 Iss 5 pp. 672-688 Mark Xu, John Walton, (2005),"Gaining customer knowledge through analytical CRM", Industrial Management & Data Systems, Vol. 105 Iss 7 pp. 955-971

Access to this document was granted through an Emerald subscription provided by 562989 []

For Authors
If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.

About Emerald www.emeraldinsight.com
Emerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services. Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

*Related content and download information correct at time of download.

The current issue and full text archive of this journal is available at www.emeraldinsight.com/0264-0473.htm

Customer relationship
management in electronic
environment
Reza Jamali and Asghar Moshabaki
Faculty of Management and Economics, Tarbiat Modares University, Tehran, Iran

Hajar Aramoon

Customer
relationship
management
119
Received 5 January 2011
Revised 21 April 2011
Accepted 24 May 2011

Downloaded by AIMST UNIVERSITY At 21:34 18 September 2014 (PT)

Department of Management, Islamic Azad University, Abadan, Iran, and

Akbar Alimohammadi
Department of Accounting, Islamic Azad University, Tehran, Iran Abstract
Purpose – Internet and electronic networks tend to be used to provide customers with services and to facilitate understanding of common variable demands by which many organizations may increase services’ quality from the customers’ point of view. In addition, e-libraries, though in some ways run for noncommercial goals, have been faced with great attention from customers, which makes them maintain and develop their services. The authors have come to a conclusion that the only way to increased financial benefits is through better service. Organizations as a part of the domestic information community therefore, have turned to implementation of new methods such as management of customer relationships. This paper aims to develop a valid and reliable method for evaluating and measuring the management relationship level with customers in e-libraries. In addition, the research tries to find how...
tracking img