We are students of Institute of Vocational Education Higher Diploma in Business with design Management. In this management report, we have chosen the Ngong Ping 360 as part of our research topics. The Ngong Ping 360 Limited Company is a subsidiary of the MTR Corporation. Its principal business is to operate the Ngong Ping Cable Car and Ngong Ping Village. It is a tourism project on Lantau Island in Hong Kong. Ngong Ping 360 serves to connect Tung Chung, on the north coast of Lantau and itself linked to central Hong Kong by the Tung Chung rail line, with the Ngong Ping area in the hills above. The Ngong Ping 360 Cable Car ride is a visually spectacular 5.7km journey, the longest bi-cable ropeway in Asia. During the 25 minute journey, travelers can see panoramic views over the North Lantau Country Park, the South China Sea, Hong Kong International Airport, the Tung Chung valley, Ngong Ping Plateau and surrounding terrain and waterways. As visitors approach Ngong Ping, they can see The Big Buddha and the Po Lin Monastery. However, after the opening of Ngong Ping 360, it is subject to social criticism, the Ngong Ping 360 has had repeated problems since its launch. During the cable car’s test run, 109 full cabins were stranded for three hours after a slight collision between two cars. More seriously, in June 2007, one of the cars fell from the ropeway, although it’s important to note that this was during extreme testing and no one was inside the car. These negative news, it will affect Hong Kong's tourism image, reducing the visitors to come to Hong Kong's desire, we believe that many of these events are because of management occur problems. In the following report, we will analysis the problems Ngong Ping 360 is facing that may due to the reason of poor management function, following by some recommendations.
Analyzing Ngong Ping 360 SWOT
Strengths * Ngong Ping 360 has been known as one of the growing amusement parks in Hong Kong. * Ngong Ping 360 is the ability of the management anticipate the demands of the tourists locally and international and its ability to provide high-quality and innovative services which in return make their target market become loyal of availing all their services. * Providing new experiences for Hong Kong tourists and to continually enable the organisation become a tough competitor among its rival in national and international level. * Continued focus on controlling costs and increasing efficiency can also be noted as one of Ngong Ping 360’s strengths to maintain is annual profit growth.
| Weakness * Ngong Ping 360 is the inability of the management of the company to anticipate technical problems which affects their operations. * Ngong Ping 360 is also lacking the capacity promote this tourist attraction with different audiences.
| Opportunities * Growing occupancy rates in local hotels, the increasing number of mainland Chinese visitors as well as the rising activeness of the Hong Kong Tourism authority which has effectively organized various overseas tourism campaigns. * Stress the continuing growth of the country’s tourist sector. * Opportunity to invest on major developments and strategies that would optimize the influx of foreign visitors. * Opportunities to attract more tourists because of being spiritually and culturally centered amusement park. * With the aim of the company to provide different experiences among tourists and the continuous initiatives of the Ngong Ping 360 in diversification of its revenue resources also open new opportunities to make the business become stronger to outgrow all its competitors.
| Threats * The tourist sector in Hong Kong is a highly competitive industry. * As most of these competing parks offer similar services and products, the competition level becomes even stricter. * Its main competitor is the newly-established Hong Kong Disneyland and the Ocean Park. * Disney brand presents a strong impact to customers...
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