2. The online banking industry is rapidly changing as the number of customers that are beginning to use their services is increasing. This is due to convenience and that they are able and manage their bank accounts 24/7 this provides flexibility for those customers who are not able to go to the banks during the daytime. The online banking industry is also changing in a way in which they are offering more secure transactions and are secured and the transactions are guaranteed by the federal government. Also many banks offer protection against identity theft in the form that if you notice that purchases were made and you didn't make these purchases they will refund your money to your account and take it upon themselves to further investigate the matter. This creates a sense of reliability and responsibility of their customers and they are able to make transactions feeling secure that their identity is not in jeopardy. Also the demographics are changing and as the baby boomers are now retiring and are getting more technologically adapted then they too are beginning to... [continues]
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