Newspaper Reading Choices

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1 Q 6. Case Study: You are engaged to carry out a market survey on behalf of a leading Newspaper that is keen to increase its circulation in Bangalore City, in order to ascertain reader habits and interests. Develop a title for the study; define the research problem and the objectives or questions to be answered by the study.

Ans.: Title: Newspaper reading choices
Research problem: A research problem is  the situation that causes the researcher to feel apprehensive, confused and ill at ease.  It is the demarcation of a problem area within a certain context involving the WHO or WHAT, the WHERE, the WHEN and the WHY of the problem situation. There are many problem situations that may give rise to research.   Three sources usually contribute to problem identification.  Own experience or the experience of others may be a source of problem supply.  A second source could be scientific literature.  You may read about certain findings and notice that a certain field was not covered.  This could lead to a research problem.  Theories could be a third source.  Shortcomings in theories could be researched. Research can thus be aimed at clarifying or substantiating an existing theory, at clarifying contradictory findings, at correcting a faulty methodology, at correcting the inadequate or unsuitable use of statistical techniques, at reconciling conflicting opinions, or at solving existing practical problems Types of questions to be asked :For more than 35 years, the news about newspapers and young readers has been mostly bad for the newspaper industry. Long before any competition from cable television or Nintendo, American newspaper publishers were worrying about declining readership among the young. As early as 1960, at least 20 years prior to Music Television (MTV) or the Internet, media research scholars1 began to focus their studies on young adult readers' decreasing interest in newspaper content. The concern over a declining youth market preceded and perhaps...
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