INFLUENCE OF MASS MEDIA ON THE YOUNGER GENERATION
“As the future of Bhutan lies in the hands of our people, it is our responsibility to make sure that the future well-being of our country is secure in the hands of the Bhutanese people and that [they] can successfully shoulder this sacred responsibility with complete loyalty and dedication.” His Majesty King Jigme Singye Wangchuk . Thus youth are considered to be the core of our nation.
The media exerts an enormous, almost a normative influence, over the lives of men,women, adolescents and children. It influences, particularly among teenagers, the ways in which individuals and groups dress, talk, behave, and think. The media, in the forms of movies, television, radio, and print as well as the new electronic communications media of the Internet, helps to connect individuals to one another and to the world. Invariably, this powerful influence shapes the ways in which viewers or participants perceive the world and their own place within that world. The mass media refers collectively to all media technologies which are used for mass communication, and to the organizations which control these technologies. Since the 1950s,in the countries that have reached a high level of industrialization, the mass media consisting of cinema, radio and TV has a key role in political power. The mass media plays a significant role in shaping public perceptions on a variety of important issues, both through the Information that is dispensed through it and through the interpretations it places upon this Information. It also plays an important role in shaping modern culture, by selecting and Portraying a particular set of beliefs, values, and traditions (an entire way of life), as reality. That is, by portraying a certain interpretation of reality, it shapes reality to be more in line with that interpretation. The mass media consists of the internet, television, newspapers and Radio. The Internet is significantly more influential than...
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