New Zealand Olympic Project

Strategic Corporate Communication Plan

Thursday 13 January 2011

ICM-Class 1C-Group 5
Martina Koleva 10024778
Kamelia Lazarova 10043772
Shenol Mustafov 10091149
Anne Westra 10086005

Introduction

Hereby UNI Designs presents the Strategic Communication Plan for being the host land of the Olympic Summer Games in 2020. Our agency made a qualitative and quantitative research in order to be sure that the New Zealand Olympic Committee can work on meeting the requirements of the Olympic Committee to provide exclusive and unforgettable Olympic Summer Games and on building consistent relationships with its stakeholders.

We would like to thank the New Zealand Olympic Committee for the opportunity.

We are looking forward to the meeting on the 20th of January.

Kind regards,

UNI Designs

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Table of Contents

        Situational Analysis p. 4

        Communication Analysis p. 11

        Communication Objectives p. 14

        Communication Strategy p. 15

        Organisation p. 16

        Sources p. 18

Situational Analysis

INTERNAL ANALYSIS

Introduction of the NZOC
The New Zealand Olympic Committee is an independent organisation, which is responsible for providing New Zealand athletes the resources they need to achieve their goals at the Olympic Games. It also promotes the history and values of the Olympic Movement through a variety of cultural and educational programs.

The NZOC Board
The current NZOC board comprises a President and four members elected by the General Assembly, together with IOC Member and representative of the Athletes Commission. The Athletes Commission is an influential voice in the make-up of the New Zealand Olympic Committee. The aim of the Athletes Commission is to make a difference and be a voice for the athletes when it comes to making decisions about them.

NZOC board:
• President - Mike Stanley
• NZOC Athletes Commission - Mike Kernaghan
• IOC Athletes... [continues]

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