New Wine in the Old Bottle Case Study
< New Wine in the Old Bottle> Case Analysis
To Break Old Bottle
Written by Helena
Course name: Creativity and Business Innovation
< New Wine in the Old Bottle> Case Analysis
To Break Old Bottle
Key Topics Covered In My Case Report
Problems Microsoft are suffering
Causes of Microsoft’s problems
Actions Microsoft may take
Conclusion
The new CEO of Microsoft, Mr. Satya Nadella, is leading his big troop in a new developing adventure, facing an array of issues. Its company flagship products, Windows operating system and Office application products have enjoyed popularity for an era, but now they are being challenged by new popular products based on mobile platform and are also waiting for one clear direction to guide them to next level. Meanwhile, the biggest technology company lost valuable opportunity for getting leading position on mobile devices and online service. Moreover, the innovation and creativity of employees have been badly damaged by the office silos and politics. Also, they have to take challenge for the successful integration between Microsoft and Nokia
We can trace all above issues from internal environment of Microsoft and external environment as follows:
Internal Environment:
Outdated Business Model
Failure to capture market opportunity for mobile industry and online services
Uncertainty on integration of new acquisition of Nokia
Company culture
External Environment:
Fast change of Internet industry
Internal Environment
Outdated Business Model
Microsoft is well-known by the world for its Windows operating system and Office applications for PC market from the beginning. In the old personal computer period, most of the enterprises have installed Windows PC and Windows Sever for their offices or computer rooms. And with all the enterprises apply Windows, it motivate developers to developed user-friendly applications aiming at Windows. With more good applications are developed,
To Break Old Bottle
Written by Helena
Course name: Creativity and Business Innovation
< New Wine in the Old Bottle> Case Analysis
To Break Old Bottle
Key Topics Covered In My Case Report
Problems Microsoft are suffering
Causes of Microsoft’s problems
Actions Microsoft may take
Conclusion
The new CEO of Microsoft, Mr. Satya Nadella, is leading his big troop in a new developing adventure, facing an array of issues. Its company flagship products, Windows operating system and Office application products have enjoyed popularity for an era, but now they are being challenged by new popular products based on mobile platform and are also waiting for one clear direction to guide them to next level. Meanwhile, the biggest technology company lost valuable opportunity for getting leading position on mobile devices and online service. Moreover, the innovation and creativity of employees have been badly damaged by the office silos and politics. Also, they have to take challenge for the successful integration between Microsoft and Nokia
We can trace all above issues from internal environment of Microsoft and external environment as follows:
Internal Environment:
Outdated Business Model
Failure to capture market opportunity for mobile industry and online services
Uncertainty on integration of new acquisition of Nokia
Company culture
External Environment:
Fast change of Internet industry
Internal Environment
Outdated Business Model
Microsoft is well-known by the world for its Windows operating system and Office applications for PC market from the beginning. In the old personal computer period, most of the enterprises have installed Windows PC and Windows Sever for their offices or computer rooms. And with all the enterprises apply Windows, it motivate developers to developed user-friendly applications aiming at Windows. With more good applications are developed,