New Syllabus

Topics: Coca-Cola, Marketing, Project management Pages: 9 (1940 words) Published: December 3, 2012
1. Help students to select any ONE Topic for the entire year. 2. The topic should be assigned after discussion with the students in the class and should then be discussed at every stage of the submission of the project. 7. The teacher should play the role of a facilitator and should closely supervise the process of project completion. The teachers must ensure that the project work assigned to the students whether individually or in group are discussed at different stages right from assignment to drafts review and finalization. Students should be facilitated in terms of providing relevant materials or suggesting websites, or obtaining required permissions from business houses, malls etc for their project. The 16 periods assigned to the Project Work should be suitably spaced throughout the academic session. The teachers MUST ensure that the students actually go through the rigors and enjoy the process of doing the project rather than depending on any readymade material available outside.

3. The students must make a presentation of the project before the class. 4. The teachers must ensure that the student’s self esteem and creativity is enhanced and both the teacher and the student enjoy this process. 5. The teachers should feel pride in the fact that they have explored the different dimensions of the project in an innovative way and their students have put in genuine work.


The teachers should help the students in selecting any one element of the following: 1. Changes witnessed over the last few years on mode of packaging and its economic impact. The teacher may guide the students to identify the following changes: a) The changes in transportation of fruits and vegetables such as cardboard crates being used in place of wooden crates, etc. Reasons for above changes.

b) Milk being supplied in glass bottles , later in plastic bags and now in tetra pack and through vending machines. c) Plastic furniture [doors and stools] gaining preference over wooden furniture. d) The origin of cardboard and the various stages of changes and growth. e) Brown paper bags packing to recycled paper bags to plastic bags and cloth bags. f) Re use of packaging [bottles, jars and tins] to attract customers for their products. g) The concept of pyramid packaging for milk.

h) Cost being borne by the consumer/manufacturer.
i) Packaging used as means of advertisements.

2. The reasons behind changes in the following:

Coca – Cola and Fanta in the seventies to Thums up and Campa Cola in the eighties to Pepsi and Coke in nineties. The teacher may guide the students to the times when India sold Coca Cola and Fanta were being manufactured in India by the foreign companies. The students may be asked to enquire about

a. Reasons of stopping the manufacturing of the above mentioned drinks in India THEN. b. The introduction of Thums up and Campa cola range.
c. Re entry of Coke and introduction of Pepsi in the Indian market. d. Factors responsible for the change.
e. Other linkages with the above.
f. Leading brands and the company having the highest market share. g. Different local brands venturing in the Indian market.
h. The rating of the above brands in the market.
i. The survival and reasons of failure in competition with the international brands. j. Other observations made by the students

The teacher may develop the following on the above lines
3. Changing role of the women in the past 25 years relating to joint families, nuclear families, women as a bread earner of the family, changes in the requirement trend of mixers, washing machines, micro wave and standard of living. 4. The changes in the pattern of import and export of different Products.

5. The trend in the changing interest rates and their effect on savings. 6. A study on child labour laws, its implementation and consequences . 7. The state of ‘anti...
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