New Product Management

Only available on StudyMode
  • Download(s) : 110
  • Published : March 20, 2013
Open Document
Text Preview
1. INTRODUCTION
Apple has recently decided to launch a new idea by offering home-automation system based on the new iPhone technology, called “electronic butler”. The company is hoping that, based on the brand’s reputation, the home-automation system will be very well received by the customers. The air conditioning begins cooling, lights adjust to people liking, curtains open and the stereo plays soft, soothing jazz. Home-automation system is a new life experience. The '60s and '70s were the decades of the mainframe, the '80s made up the decade of client-server computing, and the '90s were the Internet years. Now Apple is entering the decade of the home-automation system. The home-automation system will have a good business prospects. COMPANY’S BACKGROUND

Apple, founded in 1976 by Steven P. Jobs and Steve Wozniak, is not just the world’s largest technology company; it is the world’s most highly valued public company. Over the last decade, Apple has redefined the music business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad. Although, Apple already boasted the largest market value of any public company, on Aug. 20, 2012, it became the most highly valued public company ever. According to numbers from the World Bank, there are only 18 countries that have a GDP above $500 billion, while Apple’s market cap stands at approximately $506 billion. COMPANY’S MISSION STATEMENT

It was widely reported that a famous quote from Steve Jobs in the 1980's was the Apple company mission statement: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." The "official" mission statement on the Apple corporation website, however, is not really a mission statement at all, but rather a list of products and past accomplishments. “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software....
tracking img