New Product Launch

A Project of
                New Product Development

Table of Contents
Acknowledgement
Group Introduction
Project Summary
CONCEPT GENERATION
      Need
      Form
      Technology
CONCEPT STATEMENT
CONCEPT EVALUATION
      Marketing Test
      Technical Test
DEVELOPMENT
      Comprehensive Business Analysis
      Marketing Plan
          Executive Summary
          Summary of Situation Analysis
                The Industry
                      Definition of Industry And Company Business
                      History of Business
                            Technological Advances
                      Characteristics of Industry
                            Typical Promotional Activity
                            Geographical Characteristics
                            Profit Pattern
                The Company
                      Brief History
                      Scope of Business

                      Growth, Current Size, Profitability
                            Current size
                            Growth
                            Profitability
                      Reputation
                      Competence In Various Areas
                            Strengths
                            Weaknesses
                Product / Services
                      The product story
                            Quality factors
                            Design consideration
                            Goods Classification
                                  Consumer and Industrial goods
                                  Durable or nondurable goods/services
                                  Convenience, shopping or Specialty goods
                            Packaging
                            Price Structure
                            Uses
                            Image and reputation
                            Service strength
                            Service Weakness... [continues]

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