Creation and Aspects of a Product Plan
INTRODUCTION
Origin of the Report
As we are doing Marketing Management, our course instructor Prof. Dr. Mijanur Rahman has instructed us to prepare a paper on the product plan.
Purpose
• To get a clear concept how to make the product plan • To acquire knowledge how to make mission, vision, marketing mix etc.
Limitations 1. We did not collect the current information related with our product. 2. We had to give lot of times to collect information about competitors, market situation because enough information not available.
Research Methodology
Secondary:
• Internet: www.google.com , www.wekipidia .com, Source: thedailystar.net
• Other: Collected information from marketing report, magazines, running newspaper.
1:00 CURRENT MARKET SITUATION
Today the chips market is dominated by Potato Crackers, Mr. Twist, Meridian, Cheese Ball, Lay’s, Sun Chips and other chips. We find out that, there is no high quality chip which is suitable for children health. But we found much normal category chips. Our product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer. So it’s a big gap that we find out. Our new chips has been received a new market challenge to cope with them. At the very beginning, our sale will be low, profit will also be little. We hope that we will be able to get the first mover advantage, because there is no such product especially for children health.
1. Market Description:
We know, the market means potential customers of a product or service. Bangladesh is a highly populated country. The birth rate is very high .As a result the children rate is also very high. We are not producing our product not only for children but also for teenagers, young generation. So our total target market is very large. Market demands of market will also increasing as much we can
Origin of the Report
As we are doing Marketing Management, our course instructor Prof. Dr. Mijanur Rahman has instructed us to prepare a paper on the product plan.
Purpose
• To get a clear concept how to make the product plan • To acquire knowledge how to make mission, vision, marketing mix etc.
Limitations 1. We did not collect the current information related with our product. 2. We had to give lot of times to collect information about competitors, market situation because enough information not available.
Research Methodology
Secondary:
• Internet: www.google.com , www.wekipidia .com, Source: thedailystar.net
• Other: Collected information from marketing report, magazines, running newspaper.
1:00 CURRENT MARKET SITUATION
Today the chips market is dominated by Potato Crackers, Mr. Twist, Meridian, Cheese Ball, Lay’s, Sun Chips and other chips. We find out that, there is no high quality chip which is suitable for children health. But we found much normal category chips. Our product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer. So it’s a big gap that we find out. Our new chips has been received a new market challenge to cope with them. At the very beginning, our sale will be low, profit will also be little. We hope that we will be able to get the first mover advantage, because there is no such product especially for children health.
1. Market Description:
We know, the market means potential customers of a product or service. Bangladesh is a highly populated country. The birth rate is very high .As a result the children rate is also very high. We are not producing our product not only for children but also for teenagers, young generation. So our total target market is very large. Market demands of market will also increasing as much we can