Today, the term global village which was coined by McLuhan is mostly used as a metaphor to describe the Internet and World Wide Web. According to McLuhan modern communication technologies such as radio and television globalize communication by allowing users from all levels of society around the world to easily connect with each other and exchange ideas instantaneously. We are to a large extent dependent on regular contact with the new media for information, entertainment ,ideas ,opinions and many other things all of which are connected to our attempt to make sense of who and what we are. The growth in the technology sector is so high that it has made us addicted to it and does not let us function without its presence in our lives. As “McLuhan said that technologies are the extensions of the human body” hence the recent new media technology to be discussed here would be the Internet.
Most people, when asked to describe new media, refer almost instantly to the Internet (Lohr, 2003). Internet has made the world a very small and close place to live in where one can be updated with all the major happenings around the world in fraction of seconds. Internet provides us with lot of information on one particular topic and also saves time. No matter what the age or the circumstance would be it is very necessary for people to communicate with each other. Communication is a prerequisite for each activity. However, when considering newer automated communication systems, the factor of access to new media becomes very important. Recent work demonstrates that today’s generation of older adults lag far behind their younger counterparts, particularly with respect to the adoption of computer technology and the Internet. So the internet is considered to be the fastest and the easiest mode of communication from which one can email, make new friends all across the globe, download ,share views, pictures ,blogs, ideas and much more. The plethora of media channels... [continues]
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