Unlocking new markets
Via sustainable innovation and design break-through A few questions for investigation.
“For a company to be successful in emerging markets, it takes a lot more than just making minor modifications to existing products” “Emerging markets are becoming the catalysts for new products and service innovation. But tapping the talent and growth potential of these rising economies will require manufacturers to shed many of their assumptions about customer needs, product design and innovation strategies that they have relied upon in the developed economies. Companies will need to look beyond traditional strategies in order to meet the needs of markets with significantly lower per capita GDP, while still leveraging the efficiency and expertise provided by their global networks”
G. Coleman, Global Managing Director, Deloitte, 2006
Abstract This paper addresses some thoughts on business innovation and design challenges related to growth and sustainable development in emerging and developing markets. In the framework of the current debate among academies, public entities, multinationals and non-governmental organizations, it does not pretend to provide an exhaustive explanation on theories and practices in this complex field. Rather, it aims to provide some background information to contextualize a few design research questions: questions that have to be addressed in order to understand how design and design instruments can support businesses - as well as governments and various other types of organization - in creating sustainable solutions in promising new markets.
About Philips Design Philips Design is a global community of professionals, focused on delivering competitive value to its clients through design. It strives for innovation in both its design services and in the solutions it offers. At its core is a multidisciplinary team of researchers and designers which, over the past ten years, has been addressing how design can best serve... [continues]
Via sustainable innovation and design break-through A few questions for investigation.
“For a company to be successful in emerging markets, it takes a lot more than just making minor modifications to existing products” “Emerging markets are becoming the catalysts for new products and service innovation. But tapping the talent and growth potential of these rising economies will require manufacturers to shed many of their assumptions about customer needs, product design and innovation strategies that they have relied upon in the developed economies. Companies will need to look beyond traditional strategies in order to meet the needs of markets with significantly lower per capita GDP, while still leveraging the efficiency and expertise provided by their global networks”
G. Coleman, Global Managing Director, Deloitte, 2006
Abstract This paper addresses some thoughts on business innovation and design challenges related to growth and sustainable development in emerging and developing markets. In the framework of the current debate among academies, public entities, multinationals and non-governmental organizations, it does not pretend to provide an exhaustive explanation on theories and practices in this complex field. Rather, it aims to provide some background information to contextualize a few design research questions: questions that have to be addressed in order to understand how design and design instruments can support businesses - as well as governments and various other types of organization - in creating sustainable solutions in promising new markets.
About Philips Design Philips Design is a global community of professionals, focused on delivering competitive value to its clients through design. It strives for innovation in both its design services and in the solutions it offers. At its core is a multidisciplinary team of researchers and designers which, over the past ten years, has been addressing how design can best serve... [continues]
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