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New Heritage Company

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New Heritage Company
NEW HERITAGE DOLL COMPANY
Capital Budgeting

NEW HERITAGE DOLL COMPANY
Capital Budgeting

Brief Case

Brief Case

Brief Case

Brief Case

Brief Case

Brief Case

Brief Case

Brief Case

To: CFO (New Heritage Doll Company)
From:
Date: 11/16/12
RE: NEW HERITAGE DOLL COMPANY

To: CFO (New Heritage Doll Company)
From:
Date: 11/16/12
RE: NEW HERITAGE DOLL COMPANY

Here a composite report is advanced on the toy industry, New Heritage Doll Company and the evaluation of its investment projects.
Here a composite report is advanced on the toy industry, New Heritage Doll Company and the evaluation of its investment projects.

Index
Index

| | 1. Introduction | 4 | | | | | | | 2. The Doll Industry | 6 | | | | | | | 3. New Heritage Company | 9 | | | | | | | 4. Capital Budgeting | 11 | | | | | | | 5. Investment Proposals | 17 | | | | | | | 6. Projects analysis | 20 | | | | | | | 7. Election of one project | 26 | | | | | | | 8. Exhibit.1. Match My Doll Clothing | 32 | | | | | | | 9. Exhibit.2. Design Your Own Doll | 35 |

1. Introduction

1. Introduction

------------------------------------------------- ------------------------------------------------- 1.1 New Heritage Doll Company: Capital budget
In September 2010 Emily Harris was considering two proposals for investment for the company New Heritage Doll Company. As always, there are certain financial constraints that force the choice of a project and discard the other. The evaluation process for each project is hard, there are many details to consider, other data are not known with certainty and the only thing that can be done is an estimate as closely as possible.

Our role here is to help interpret information, work with it, develop surveys and help clarify the dilemma so that the end result is the choice of the most suitable investment project for New
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