One of the characteristics that make New Belgium unique is its environmentally responsible operations. They are the first wind-powered brewery in the country. They also have a wastewater recycling system that extracts methane for burning in the plant’s cogeneration equipment. They also use “day-lighting” which maximizes the use of natural light to cut down on…
New Belgium Brewing Company works to address many environmental issues which include reducing energy use, waste products and air pollution. NBB strives to find the most cost-efficient energy-saving alternatives to conduct its business on, and reduce its impact…
New Belgium addresses several environmental issues, the first being air pollution. In an effort to “do their part,” they switched from coal burning power to wind power. NBB were the first brewing company to a make such a bold move. The change to wind power has allowed NBB to reduce CO2 emissions by 1,800 metric tons each year. Another environmental issue addressed by NBB is the reduction of energy costs. To this end, NBB reuses the hot water used to boil its hops and barley. This water is used to provide heat to flooring and loading docks. The hops and barley used in the brewing process do not go to waste either: they are stored and offered “free of charge” to local live stock farmers to be used as feed. This not only benefits the environment, it adds a sort of feed subsidy to the local farmers thereby helping them lower their feed costs. This can be shown as both an environmental and social benefit to the community. In addition to the environmental items above, NBB also uses sun tubes to provide natural lighting to the plant, again cutting down on energy costs. Finally, and perhaps the most unconventional, NBB offers each employee, after one year of employment, a bike that can be ridden to work. The last seems more of show of good effort than a true environmental savings.…
5) Are New Belgium Brewing’s Core Values and Beliefs sustainable? Or, will the company be forced by competition to revert to many of the traditional practices of other brewers?…
1. What are the critical success factors for MMBC? What are its competitive advantages? A: Some of the critical success factors for MMBC are as follows: High Brand awareness i.e. an unaided response rate of 67% from West Virginia population People's perception of the brand being a local and authentic product Legacy factor with generations of a population consuming the product, the brand had survived for more than 50 years Strong customer base among the blue-collar working class Perception of distinct quality with respect to flavour and taste Priced at par with the premium domestic brands, hence reasonable pricing is also a crucial factor Competitive advantages with respect to MMBC are as follows: A small but competent sales force responsible for increasing distribution in offpremise locations as 60% of customers purchasing beer did so at off-premise locations Grass-root marketing tactics and word of mouth marketing that emphasised on quality aspects while being most cost-effective A better regional distribution network coupled with a large customer base…
The owner of an existing restaurant/tavern operation is considering opportunities to increase (locally) the competitiveness of the company by investing in a new technology for in-house brewing (BrewPub) of high quality non-posteurized beer (craft beer) After a thorough evaluation of a broad spectrum of offers, the owner selects a proposal for…
New Belgium Brewing had many considerations to ponder when they choose Asheville, NC to be the newest home of their company. Some of the factors included were, location, water availability, water quality, and the community values of the area. The city itself researched and analyzed how NBB would affect their community as well. The benefits anticipated from the endeavor were infrastructure improvements,new jobs, riverfront, commercial and residential redevelopment and an economic boost for the community (Dahl, 2015). The potential offered by the venture was considered a great opportunity for both parties involved.…
Mountain Man Brewing Company was an independent, family owned brewery which produced the Mountain Man Lager, a beer known for its authenticity, quality and toughness. It had a distinctive bitter flavor, slightly higher than average alcohol content and was considered a strong working man’s beer. It was rated the “Best beer in West Virginia” for 8 straight years. It was also rated as the “Best beer in Indiana”, “America’s championship lager”, “Best known regional beer” and the “West Virginia beer”. Research had shown that the Mountain Man Brewery was as recognizable brand among working class males as Chevrolet or John Deere and this was the cornerstone of the brand’s success with blue collar customers. Brand played a critical role in beer purchasing decision. Mountain Man was a legacy brew in a mature market. It relied on its history and status as an independent, family owned brewery to create an aura of authenticity.…
Belgium is home of the finest ales and have been known to brew for centuries. So when Jeff Lebesch, an electrical engineer from Fort Collins, Colorado took a bicycle trip through Belgium it made him realize there may be a market back home to sell Belgian-style ale. Jeff returned home with hopes to experiment and brew his own beer in his basement from the various ingredients he received on his trip. When his friends approved of the ales he started marketing them to the local town. He later opened New Belgium Brewing Company in 1991. His wife, Kim Jordan was the company’s marketing director. They named their first brew “Fat Tire Amber Ale” after Jeff’s mountain bike in Belgium. The company outgrew basement operations and opened up in a custom built facility in 1995 (New Belgium)[1].…
Though most companies commonly mentioned as examples of ethical and socially responsible organizations are large corporations, it is the socially responsible initiatives of small businesses that often have the most impact on local communities. These businesses generate jobs and provide goods and services for customers in smaller markets that larger firms that often are not interested in aiding. Additionally, they also provide money, resources, and volunteer time to local causes. Their owners often work as community leaders, and many choose to use their skills and the results of their successes in resolving many of the problems and issues that the community faces. One small business that does just this, is the New Belgium Brewing Company, based in Fort Collins, Colorado.…
A. Research and update the case information as much as possible with current research, and then conduct a comprehensive SWOT analysis for New Belgium Brewing.…
New Belgium’s competitive advantage that is the most important is that the company has strived to stay true to their core values by committing to sustainability and brand authenticity by serving high-quality Belgian style beer. The company has developed a product that their customers love as well as having a good relationship with its employers.…
NBB has found success from being a mission and value oriented company. The husband and wife team penned the company’s core mission and values to include being focused on care for the environment, employees and customers. Companies should have clear and defined explanations of its mission and values as they determine the culture and the overall success of the company’s future (Lencioni, 2002). All employees of NBB are knowledgeable of the company’s values and beliefs and understand how they deliver the message of what the company stands for. By being environmentally responsible, NBB exhibits its dedication to honoring nature by reducing the carbon footprint by decreasing emission gases during the processing of beer. They are making efforts to decrease its use of energy, by using majority of renewable sources to power the brewery. In efforts to stay committed to the founding principles of the company, NBB offers employees ownership in the company, a fun filled work environment and a commitment to researching and bettering its products.…
In the very beginning, New Belgium was a simple operation that was brewing beer in the basement of Jeff Lebrasche’s Colorado home. Today, it is has expanded its operations in order to keep up with the supply and demand of their famous Belgium beer where they are now producing 945,367 barrels annually. Even though expanded at an impressive pace and remains to be the third largest brewery in the U.S., New Belgium has always remained environmentally, socially, and economically responsible in their industry by continuously looking for ways for reduce their carbon footprint and stay committed to a sustainable production process. Even though being environmentally and socially responsible may come at a high cost with expensive technology and equipment, New Belgium will profit from their ‘alternatively empowered’ outlook for conserving the environment by keeping their carbon footprint very low.…
The goal of New Belgium Brewery was to produce world-class beers, and do so while kindling the social, environmental, and cultural change. The company became successful, and stood as a corporate leader in environmental sustainability, by being an example of how a company could incorporate environmental concerns into business decisions. Yet, they also faced some ethical challenges, as they were not able to reach their environmental goals in the areas of electricity, natural gas, water, waste and recycling, and carbon emissions.…