New Balance Footwear’s Commitment to Manufacturing in the United States and How It Relates to the Firm’s Other Core Values.

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Today not many companies still manufacture items in the United States due to high material cost and cheaper offshore manufacturing. Even with the ability to do so, New Balance has been able to grow a 1.64 billion dollar company in 2008, while still manufacturing in the United States . New Balance is recognized as a leading manufacturer of high-performance athletic foot wear and apparel. New Balance’s Company Mission Statement states, “Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host.” In this mission statement it is clear that New Balance strive to have a product that everyone involved in the product can be proud of, from the CEO to the sales representative. The mission also states that it also wants a product that, “communities are proud to host.” New Balance operates five factories in the New England region of the United States and another in California. These companies provide many jobs to the communities in which these manufacturing plants are located. Along with their mission statement New Balance has a very straightforward objective, “Equip the elite and everyday athlete with footwear, apparel and accessories that provide the best performance, fit and comfort.” 25% of New Balance’s shoes sold domestically are produce in the United States. New Balance also, when possible, obtains materials from domestic suppliers. With attempting to obtain materials from domestic suppliers, New Balance will only stamp the product, “Made in USA”, if the domestic materials value is greater then 70%, if lower then 70% then the product is labeled domestic and imported. This commitment to only label the product, “Made in USA”, if it is so is an honest procedure conducted by New Balance. Many other companies may try to label a product as, “Made in USA”, when the product may not be made of domestic products. New Balance ethics in how they label their athletic...
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