Statement of contribution
CASE STUDY 1
While doing this case study, I observed more information and knowledge about vision and mission in business. People are now usually confuse about the different between mission and vision; through this assignment I already have a brief idea and able to clarify these two. In simple sense, mission is all about the short-term plan of a business. Day by day, the management always needs to set expectation of which they want to achieve by the end of the working hours. Follow by that, they can see whether the improvement in their profit or the lost along the process which will help them to have a big picture about their future business. Different from mission, vision can be considered as a tool to help the company built their brand image in the market. This include their changes or even their inspirations which provide their customer and their management to be clear about their value, production and their next coming good or services. In my opinion, although mission and vision have their own meaning but both of those factors are playing a really important role in every business. CASE STUDY 2
At first, I was confuse after reading the case because the points given in it are quite general so they could not help me much to define which strategic clock that BMW actually using to build their business. After when through few times and got some information about this by using Internet, I can define that one of the strategic clock that BMW use is differentiation zone because this company are more concern about the benefit of their customer when their first launching of any product. The reason I can see clearly that BMW are more refer to this strategic clock than other is their product value and their pricing strategies. Although BMW is described as one of the most expensive car’s brand in the auto mobile industry but their product worth it so they cannot belong to any strategic clock as low-price zone, especially non-competitive zone...
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