We believe that Adidas has great potential and ability to launch a product that refreshes their athletes even when they do not have time to shower. Using the high performance image that Adidas has already established through its fragrance lines, we feel that it would be just another opportunity for Adidas to continue to address the needs of its athletic consumers. Adidas Cleansing Cloths act as a towlette which has the Adidas patented secret sweat absorbing micro scrubbles that soak up sweat as soon as they come in contact with sweat molecules. These towlettes also contain the three signature scents that leave the user with a “just out of the shower” refreshed feeling and make them... [continues]
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(2008, 09). New Adidas Product Marketing Campaign. StudyMode.com. Retrieved 09, 2008, from http://www.studymode.com/essays/New-Adidas-Product-Marketing-Campaign-166513.html
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