People change because society changes and therefore their interests change as well. To survive, companies need to appeal to the new interests by focusing their product to the new market of people. If you cannot appeal to the new interest your company will surely be doomed. Take for instance the car companies of the 1920's. Ford first developed its Model-T car and had a monopoly over the car industry even if they all came in one color, black. Then, Chevrolet came out with its cars, which had different colors; Ford had then lost a large amount of its business to Chevrolet and was then no longer the leader in the car industry. Studebaker was another successful car company with decent cars and a fair amount of supporters but when the market changed and the company could not keep up with it, it failed and went out of business.
In today's present state, the car industry is mainly selling sport utility vehicles or SUV's for short, but they are still selling the same thing, cars. At present, our economy is doing well so that is why many people are purchasing SUV's. They are expensive and they waste a lot of gas. Not quite practical unless there is enough money to spend on it. Back in the 1980's when the economy was not doing so well, smaller cars that used less gas and were cost cheaper sold a great deal more. The compact sedans of the 1980's... [continues]
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(1999, 10). The Never Changing Society. StudyMode.com. Retrieved 10, 1999, from http://www.studymode.com/essays/Never-Changing-Society-16265.html
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