Preview

Netflix Evaluation

Better Essays
Open Document
Open Document
1656 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Netflix Evaluation
Trident University
David McCaughin
Module 3 Case Assignment
ENG101: English Composition 1
17 Feb 13

In January of 2013, Netflix reported having 27.1 million streaming subscribers. Netflix is a company that provides online streaming and DVD rentals to customers around the world. The company was founded in 1997 by Marc Randolph and Reed Hastings. Netflix started as an online pay-per-rental platform, and has evolved into a company built on a reputation of flat-fee, unlimited rentals without due dates, late fees, shipping and handling fees, or per title rental fees. Netflix, later, introduced an on-demand internet streaming option of movies making it easier for consumers to watch movies at their own leisure. Many people enjoy Netflix for its simplicity, low cost, variety, and ease of watching movies instantly. As with any service, Netflix also has its flaws. Some people have complained about customer service representatives being troublesome and impolite, and there have also been connectivity issues reported. Generally, Netflix is a highly respectable company with many satisfied customers and a growing fan base. Netflix is an internet based organization that allows it’s consumers to order DVDs by mail or utilizes an easy to navigate website to view shows and films instantly. This website allows subscribers to browse by many different categories, such as, but not limited to; genre, moods, qualities, story line, release dates, music, and cultures. Netflix search features are highly comprehensive making finding a film very relaxed. If you are interested in a specific show but can’t remember the name of it, instead of searching the entire database by the above listed criteria, you can easily look up the starring actor and Netflix will compile a list of his or her works. After you have selected a title, the website shows you a picture of the DVD case, gives a short synopsis of the show or film, lists the main actors and actresses, and the genre. It also has a section

You May Also Find These Documents Helpful

  • Good Essays

    Netflix was founded in 2007. The company was created by Reed Hastings. Netflix was a DVD rental delivery company. Netflix utilized the USPS to deliver videos to customers. When created it was the first company of its kind that provided that kind of service.…

    • 717 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Netflix is the world’s leading Internet television network with over 50 million members in nearly 50 countries enjoying more than two billion hours of TV shows and movies per month, including original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments. (Netflix, 2014) Netflix has changed the way that viewers in the U.S. watch movies with its revolutionary business models. It is now one of the most recognizable online movie rental services in the world. Visionary and charismatic leadership is matched with a keen, professional management team to steer the company’s rapid growth and new initiatives.…

    • 938 Words
    • 3 Pages
    Better Essays
  • Powerful Essays

    2010-2012 Netflix Financials

    • 2408 Words
    • 10 Pages

    Netflix has quickly become a household name by saturating the market with a new age way to rent movies. Established in 1998, Netflix geared its business to provide consumers with quick and easy access to their favorite movies without the need to leave their homes. As the business developed and other popular sites, such as YouTube, began to gain popularity Netflix entered the market of streaming online content. During the infancy of their instant service Netflix still relied heavily on mailing DVDs to offer their customers a wider range of movies and TV shows. However, as their steaming library grew the mindset of the company began to shift. As they transitioned away from their mailing movies, key business decisions were made that caused many to question the future of the company. The adaptation of Netflix into the era of instant movie viewing can best be described by analyzing the time period from 2010-2012.…

    • 2408 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Netflix is an American on demand media provider. Netflix's core product lines are online streaming, and DVD rental service. The on demand Internet streaming media is offered to people in the US, and 41 other countries, as Netflix is currently operating. Netflix began instant streaming in 2007. People can access their service through rental fees and subscription fees.…

    • 541 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Netflix Study Case

    • 566 Words
    • 3 Pages

    As we all know Netflix is known as one of the largest online providers of movie rentals today with a wide array of selections and almost 7 million subscribers and has become very successful in the movie rental industry over the years.…

    • 566 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Netflix is an American corporation that offers both on-demand video streaming over the Internet, and DVD rentals through their website. It does not have any retail stores and mainly operates over the Internet, making it a low-cost business. Its strategy involves developing a sophisticated movie recommendation system that caters to the taste of…

    • 1542 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Netflix System Evaluation

    • 735 Words
    • 3 Pages

    Netflix is an internet TV company that produces the highest quality TV shows and movies for it 's viewers. Given that it contains hundreds and even thousands of movies and TV shows on it 's server, how does it remain to be one of the fastest? Netflix is using a cloud based system that has drastically changed it 's organization over the years. Netflix is by far one of the biggest cloud based services in the IT field. In the past, Netflix has used some of it 's services with Amazon. It was using different servers and it was quite primitive. Finally,…

    • 735 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Netflix Case Study

    • 577 Words
    • 3 Pages

    Rivalry Among Existing Firms. In terms of the video rental industry, Netflix now has very few competitors. Blockbuster was the main one, but has since lost steam. Outside of DVD rentals however, the competition is much more intense. Netflix directly competes with cable companies like Charter, On-Demand channels, and even Tivo. Online streaming companies such as Hulu are also major competitors.…

    • 577 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Netflix Case Study

    • 2168 Words
    • 9 Pages

    VODISNOWHERE. What do you see from the block of letters? Is it “VOD IS NOWHERE” or “VOD IS NOW HERE”? You are right if you guess the former and latter. That depicts the fast pace of technological development. VOD, which refers to Video-on-Demand, is the recent video streaming technology where pay-per-view programming merges with Internet downloading. Netflix, an online subscription-based DVD rental company, entered the video industry with disruptive technology of offering online video rental while the incumbent competitors like Blockbuster were offering retail rentals. The incumbent competitors eventually followed Netflix’s direction when their core competencies were sabotaged by Netflix’s strategy. Moreover, Netflix was a technological leader that invested in new technologies like VOD.…

    • 2168 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Brief Netflix Overview

    • 255 Words
    • 2 Pages

    The business model that Netflix employs is to offer an unlimited amount of monthly DVD rentals for a small monthly fee. Netflix uses UPS to ship the movies (up to three at a time) to customers. A key part of Netflix strategy is persuading customers into renting movies they had not previously heard of through a ‘You Might Also Like’ type feature. With different articles written daily on select movies, as well as offering suggestions based on past rentals. This allows them to obtain a continued stream of revenue on movies that might otherwise be overlooked at a brick and mortar store like Blockbuster.…

    • 255 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Netflix Stock Evaluation

    • 2824 Words
    • 12 Pages

    In August of 1997, Reed Hastings (CEO) began the initial steps to make Netflix a success. Hastings incorporated Netflix on the idea of a conventional rental business with online services. Netflix’s internet store opened in April 1998, but did not offer the subscription option until September of 1999. The speedy growth of Hastings’s Netflix can be linked to two things: relationships and marketing ploys. The critical relationships with home theater and DVD player manufactures such as Sony, Toshiba, Pioneer, and Panasonic served as a foundation for success. Similarly, marketing ploys built a strong brand association with the consumer base. Netflix made a monumental move for their company in December 1999 by eliminating due dates, late fees, and shipping fees. Two years later in, on May 22nd, 2002, the initial public offering for $15 a share at 5.5 million, was made.…

    • 2824 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Netflix Case Study Analysis

    • 7539 Words
    • 31 Pages

    Netflix, Inc., (NASDAQ: NFLX) is an American provider of on-demand internet streaming media in the United States, Canada[5], and Latin America and flat rate DVD-by-mail in the United States. The company was established in 1997 and is headquartered in Los Gatos, California. It started its subscription-based digital distributionservice in 1999[6] and by 2009 it was offering a collection of 100,000 titles on DVD and had surpassed 10 million subscribers. On February 25, 2007, Netflix announced the billionth DVD delivery.[7] In April 2011, Netflix announced 23.6 million subscribers.[8] In summer 2011, Netflix announced they will expand into the European market, starting in Spain by 2012.[9] In September 2011, Netflix completed the launch of streaming-content services in Latin America by launching in the Caribbean, Mexico, Central and South America.…

    • 7539 Words
    • 31 Pages
    Powerful Essays
  • Satisfactory Essays

    Netflix is an American Internet subscription service streaming television shows and movies. They began in 1997 when owner Reed Hastings received a late fee for a video. Netflix operates in three segments within the on demand entertainment sector; Domestic streaming, International streaming and Domestic DVD. When subscribers sign up they can watch unlimited television shows and movies streamed over the Internet to their televisions, computers and mobile devices. Netflix launched in United Kingdom and Ireland in January 2012. Netflix has many popular series such as '24 ' , 'Modern Family ' and 'Dexter '. They also have exclusive series such as 'House of Cards ', 'Hemlock Grove ' and 'Orange is the new Black '.…

    • 287 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Netflix Ipo

    • 799 Words
    • 4 Pages

    Netflix launched its website in April of 1998, offering customers online rentals and sales of DVDs. Netflix experienced rapid growth; revenues grew from USD 1.4 million in 1998 to USD 152.8 million in 2002. Netflix’s strong record of executing on its core principals – value, convenience and selection – enabled the company to win subscribers at a much faster rate than directly competing online services. After Netflix had its first positive cash flow in the fourth quarter of 2001; Company’s management decided to embark in a second IPO process.…

    • 799 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Netflix Inc. is considered to be in the video entertainment industry, which distributes to consumers through movie theatres, airlines, hotels, and in-home (Inc, 2013). Netflix and its competitors serve in-home…

    • 2974 Words
    • 12 Pages
    Powerful Essays