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Management and Negotiating Conflict Style

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Management and Negotiating Conflict Style
Alexa Munger
November 16, 2014
Netflix

1. Hastings had a reputation of being hard headed, and not being able to take criticism. He used the autocratic style to push for his ways of doing things. They said he would sometimes embarrass employees, and roll his eyes at them. And when they had an idea he might call their ideas “dumb ideas”. He was so bad at this he actually established the nickname “Animal”. Hastings was young when he developed Pure Software, after establishing it he realized he didn’t like the man he had become or the business he had created. He sold Pure for $750 million and changed his ways when he moved on to his new company Netflix. At Netflix Hastings was a new man; he changed his use of communications in sending and receiving messages in many ways. At Netflix, Hastings was much more kind and open to new ideas. He changed his way of talking to employees and you can tell by the rise in stock and Hastings being named Businessperson of the year in 2010.
2. He changed his use of feedback by listening to his employees and thier ideas, and when he didn’t understand he would say, “ help me understand your idea, tell me why this will work.” Instead of just rolling his eyes and acting high and mighty like he did and his previous company Pure.
3. Hastings coaching style at Pure was poor; he wanted to change that when he created Netflix. He defiantly improved his coaching guidelines in the following ways; He started giving praise and recognition, not criticizing, and giving specific and descriptive feedback.
4. I feel Hastings used two different styles one at Pure and one at Netflix. I feel the style he used at Pure was more of a Forcing Conflict style. When I read the case I got the impression that Hastings didn’t care what his Pure employees thought about him it was more of a I win you Lose attitude which is what the Forcing Conflict Style is all about. With Netflix on the other hand I feel like he went for more of the Negotiating Conflict Style

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