Netflix

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EXECUTIVE SUMMARY
I. Introduction
Netflix is the most successful online movie-by-mail rental in the United States, founded by Wilmont Reed Hastings Jr in 1997. Two years after founding the company, they launched the companies subscription service. Within another four years its popularity grew to one million subscriber and by the end of 2008 Netflix had 12 million subscribers. Netflix has adopted the code of ethics, for its directors, officers, and other employees to deter wrongdoing and to promote ethical behavior. Netflix wants to maintain a honest and ethical code of conduct throughout its company. In doing so the company would like all report and documents to be disclosed in a full, fair, accurate, and timely manor. The prompt internal reporting to an appropriate person identified in this code of violations and accountability for adherence to this code. Netflix maintains compliance with applicable government laws, rules, and regulations. The main business strategy used by Netflix is overall cost, offering their services at a price lower than what any of the competitor could offer at that moment. By reaching the goal of offering a service not only at the lowest cost possible but with the most efficiency. Since the customer buying power is low the supplier will have to give in to make sure that their merchandise gets the best possible exposure. The company must keep up with technological advances, that is why some of their new innovations is allowing the customers to download movies directly at home, eliminating wait. They have also taken a step forward creating a database which takes your past rentals and recommend rentals that fit your preferences. The threat of new entrants is on the lower side, but Netflix entry barriers are large which makes it harder for other companies to compete. Netflix is an e-commerce company allowing the customers and the company to form a powerful relationship by selling their products and services via the internet, allowing the customers the ease of rental service from home. This is mostly known as Business to Consumer e-commerce. Netflix also offers different types if software to stream their services directly at home, like the Roku digital video player, Xbox 360, HD televisions, and DVRs. Netflix will continue to remain on top of their market share as long as they hold the competitive advantage over the other companies that it is up against. II. System Characterization

Netflix uses a variety of different files to maintain their business database. Within these files contain records and fields which hold the information about their products, suppliers, employees and customers among other things. The customer file contain customers’ information; name, address, phone number, and billing information. There also is an employee file; this holds of employee private information, name, phone, when hired, SSN, etc. Two of the databases that are used are the Customer and Product Databases. The brand of database software is Oracle. The person that is responsible for the database is the database administrator and the database architect helps develop and design it. The types of reports that the managers will receive in this company will be new customers added, new movies coming out, and company sales in certain markets.OLAP is used to manipulate the information the company already has to support decision making, enabling analysts, managers, and executives to gain insight into data through rapid, reliable, interactive access to a wide variety of possible views of information. It can be say that Netflix may use OLAP to forecast for future trends, marketing, budgeting, for business reporting for sales, to analyzes which regions are responsible for their increase in sales, what particular product or service contributed the most to the increase in sales. As known Netflix tries to keep his information secret, but it can be information gathered from many different operational databases to create...
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