Katie M. Gregersen
Netflix, Inc. is a company that has been around since 1997. While it started with a system of mail-order DVDs, it has grown into a gigantic empire and has stood its ground against competitors like Blockbuster, Walmart and Amazon. While the corporate headquarters employs approximately 900 people, Netflix also has distribution centers all over the country. Netflix has come a long ways from where it started back in 1997. With more than 27 million customers in the United States, Canada, Latin America, the United Kingdom and Ireland (Netflix Company Facts, 2012), Netflix has proven that they are a force to be reckoned with. In this paper, we will examine some of the individual behaviors, the motivation, teamwork, communication and organizations changes that Netflix has experienced in its rise to greatness. When you think of DVD rentals, you generally think of a video store or perhaps an online vendor. Back when I was growing up, heading to Blockbuster on a Friday night was the epitome of everything that was cool. I got to browse through all the movies and pick which latest releases I wanted to watch. Blockbuster was only about 18 blocks away, so the drive was quick. Nowadays, our society has grown into one of instant convenience. People have grown lazy and getting in the car to drive to the nearest video rental store is too much. Or worse, if people drum up the energy to go and rent a movie, they seldom may have the energy to return the movie timely, thus incurring late fees. Enter Netflix.
One of the greatest draws of Netflix is the fact that they do not have any late fees. You are able to rent a DVD online and have it shipped to your house, often within one business day. You then can keep that movie for as long as you want without having to worry about late fees. What an amazing concept for those who are more on the lazy side of life! The Netflix case as presented in Griffin & Moorhead’s...