Netflix is an internet subscription company that allows users to access movies and television shows through DVD-by-mail and/or instantly through the use of a streaming device (Netflix, n.d.). Content is obtained through streaming license agreements made with studios, DVD direct purchases, and through DVD revenue sharing agreements. Netflix markets their services through online advertising, television and radio, and partnerships (Standard & Poor’s, 2012). Products and Services
Netflix maintains a large library of movies and television shows that are made available to their members through DVD or unlimited online streaming with use of a computer or streaming device. Users can rate their viewed movies and television shows in order to receive precise recommendations for future viewing (Netflix, n.d.). Location
100 Winchester Circle
Los Gatos, CA 95032
www.netflix.com (Netflix, n.d.)
Netlix was co-founded by Reed Hastings and Marc Randolph and then launched in 1999. Then, in 2000, the personalized movie recommendation system was introduced to their members. After some time, in 2007, Netflix announces their new online instant streaming option to allow greater flexibility to their subscribers. In 2008, Netflix partners with electronic companies to allow streaming on the Xbox 360, Blu-ray disc player, and Apple computers. Through another partnership in 2009, users are able to stream through the Nintendo PS3. Throughout 2010, Netflix became available on the Apple iPad, iPhone and iPod Touch, the Nintendo Wii, and other Internet connected devices. That same year, Netflix is revealed in Canada. Next, Netflix becomes available in Latin America. Following that subscriptions were made available in the Caribbean in 2011 and then in the United Kingdom and Ireland in 2012 (Netflix, n.d.).
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