Nestle Swot

Introduction: Nestlé’s lineage dates back to 1867 when Henri Nestle founded the company Ste Henri Nestle and was responsible for producing infant food composed of milk, grain, and carbohydrates. Before Nestle even knew it, the company grew substantially and was required to build plants in each major market it was located in, so that to ensure efficient production and distribution. This way the company could gain sustainability within its home market, as well as in its European-based markets. The gain in Nestlé’s rapid popularity was mainly accounted towards large numbers of doctors all over Europe highly recommending the company’s product for malnourished infants. Subsequently, Nestle also engaged in mergers, geographical expansions, and diversification of its product portfolio early in its life cycle. With headquarters in Vevey, Switzerland, Nestle is today the world’s largest food and beverage company. In 2007, the company recorded sales of CHF 107.6billion, with a net profit of CHF 10.6billion (Nestle, 2008). The company’s strategy revolves around several base guidelines; * current existing products grow in their life-cycle through innovation and renovation while maintaining a balance in geographic activities and product lines * potential in the long-run is never sacrificed for short-term performance * highest priority lies with bringing the best and most relevant products to people, wherever they are, whatever their needs Nestle S.A., through its subsidiaries, manufactures various food and beverage products on a global scale. Its products include bottled water, baby foods, dairy products, breakfast cereals, ice cream, nutrition products, beverages, chocolate and confectionary products, prepared foods, and pet care products. The company offers these products under various brands consisting of Cerelac, Kit Kat, Friskies, Nescafe, Stouffer’s LeanCuisine, Nesquik, Nestea, Nestle Nutrition, Dreyer’s, Nespresso, Carnation, Purina, Hot

Cited: * Yahoo Inc, (2008). Nestle S.A. Company Profile. Yahoo FINANCE. Retrieved on April 1st, 2008, from http://biz.yahoo.com/ic/41/41815.html * Hoovers Inc, (2008). Nestle S.A. Hoovers: A D&B Company. Retrieved on April 2nd, 2008, from http://www.hoovers.com/nestl%C3%A9/--ID__41815--/free-co-factsheet.xhtml * BusinessWeek, (2008). Companies: Nestle SA (NSRGY:OTC). The McGraw-Hill Company, 2008. Retrieved on April 01, 2008, from http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=NSRGY * Nestle, (2008). Nestle Corporate – Goof Food, Good Life. Retrieved on April 6th, 2008, from http://www.nestle.com/