Nestle Pakistan Limited– Case Study
Mission Statement of Nestle - Pakistan
To positively enhance the quality of life of the people of Pakistan by all that we do through our people, our brands and products and our CSR activities.
(End of Mission Statement)
Nestlé Pakistan Ltd is a subsidiary of Nestlé S.A. - a company of Swiss origin headquartered in Vevey, Switzerland. It is a food processing company, listed on the Karachi and Lahore stock exchanges and operating in Pakistan since 1988 started as a joint venture with Milk Pak Ltd. Nestle took over the management in 1992. For ten years in a row, the company has won a place among the top 25 companies of the Karachi Stock Exchange.
Nestle Pakistan Limited has its head office in Lahore, the Company operates four production facilities. Two of it’s factories in Sheikhupura and Kabirwala are multi product factories. Factories in Islamabad and Karachi are only producing bottled water. The main products of multi product plants include processed milk, yogurt, juices, infant formula cereals and bottled water.
The company has a vast sales and distribution network throughout the country to ensure that it’s products are made available to consumers throughout the country. Distribution is spread in 600 cities and small towns. Nestle Pakistan has distribution force of 6000 people and 1500 vehicles to meet the demand.
Nestlé Pakistan brands are the main flag bearers of the company’s image. Nestlé Pakistan now operates the biggest milk collection operation in Pakistan, Currently; Nestlé Pakistan collects milk from an estimated 190,000 farmers spread over 146,000 sq Km’s in the province of Punjab and Sindh.
“ Milk Pak” and “ Every Day” are the leading brands of Nestle in processed milk category
“Nestlé Pure Life”, was initially launched for the first time by Nestle in Pakistan in 1998... [continues]
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